mtndrew1 wrote:lorenfb wrote:The argument could be made that Tesla should have had at the time of the M3 intro a new model
of the MS to introduce.
I think I found the first statement of yours I agree with.
The S and X will need a comprehensive refresh soon to bring them up to par with (or exceed) the baked-in newness of the 3. The touchscreen hardware, door cards, navigation software, etc all need to be refreshed sooner than later.
If they do it this quarter then the freshened cars already likely started production and are being loaded for the slow trip overseas like they did when the S got a refresh in ‘16. As Tesla delivers cars in the US at the end of a given quarter it gives them time to unload inventory and finalize transactions for cars built to the previous spec. It’s one of the few logistical things Tesla does well.
The issue then becomes how to effectively differentiate the two, i.e. a facelift of the MS won't do it alone.