GRA wrote:I wonder how much of the price drop for AWD and Performance was due to the impending debut of the I-Pace? I suspect more than a little, given the ecstatic reviews and pricing of that car, even though you wouldn't normally think the Model 3 and I-Pace would be cross-shopped.
The I-Pace isn't really competition for Tesla yet and has a long
way to go before it is.
So far as the price adjusting on the Model 3 goes, Tesla questioned some early reservation holders invited to order Performance/AWD about why they did or didn't order certain options. The price and option adjustments came soon afterward. Could be a coincidence, but I think the take rate on P — and, perhaps, AWD — was lower than expected, so they lowered the price and made a new option package out of some of the features. They also are adjusting the prices of orders already placed, but not delivered yet, to reflect the generally lower pricing, which is standard Tesla practice.
With the pricing re-calibrated, Tesla then threw open the doors to all USA/Canada reservation holders since production is increasing rapidly and they'd like to entice orders for the more loaded cars. Some early reservation holders are grumbling (to put it politely) about that but they have had the chance to order First Production for some time. Although the delivery window is wide — 2 - 4 months for P and 3 - 5 months for AWD/RWD — a whole lot of orders placed in the last couple of days are going to be delivered in the next couple of months on the early end of that range. They did "ping" us yesterday with an email saying that AWD and P ordering was now open so, unless one is hiding under a rock, there is plenty of chance to get orders in and still get the federal tax credit, for those USA reservation holders who qualify. Imaging the kvetching if Tesla dribbled out invitations over the next few months with the tax credit phase-out approaching! (As you know, there are already a lot of complaints over the delay of the SR version since it will only get the half tax credit.) Meanwhile I expect that the overseas reservation holders, who have to wait until next year — or longer for RHD — to place orders, are not sympathetic to the complaints of USA reservation holders!