GRA wrote: lorenfb wrote:
GetOffYourGas wrote:Sure. To you, me, and anyone else who frequents this forum. But it is a much better representation of a trip by a non-BEV-enthusiast. The so-called "mainstream" consumer which GM hopes to capture with the Bolt.
Articles like that don't enhance the likelihood that consumers will consider a transition from an ICEV to a BEV
in the near term. Hopefully, those articles are infrequent and/or don't reach the mainstream media!
On the contrary, they need to reach the mainstream media so we don't have a large number of quickly disillusioned mainstream consumers bitching about BEVs.
Really? You obviously missed the point, i.e. articles like that dissuade
potential BEV buyers from further
consideration of a BEV, e.g. "I know now that a BEV is NOT for our family after seeing that NBC report on the
Bolt travel experience in CA". I assure you, if I were to refer friends of mine who have shown some very slight
interest in a BEV to that article, they would laugh and say "I can't believe you bought a BEV and still drive one!".
GRA wrote:GetOffYourGas is exactly right - if GM and the other BEV companies hope to expand beyond the early adopter base that frequents sites like this one, then this is exactly the sort of thing their customers will be dealing with, and it's not as if they're likely to get good info from dealership personnel.
On the contrary, it's the responsibility of the automotive industry to educate potential BEV buyers and avoid articles
like that from reaching the mainstream, and not hope that the market will "eventually sort itself out" and the
market will eventually learn the "true value of a BEV ownership" over time without proper marketing. That
type of article is not what the BEV market needs! Hopefully, GM will not incur another monthly decline in Bolt
sales this March.
Bottom Line: Mary Barra (GM CEO) needs to do some marketing "re-education" in the Bolt Product Marketing Group.