Lots of sizzle, no steak.
As the LEAF and Tesla model S were announced and approached production and delivery there was huge pent up desire by many to own an EV, so much so that they would put down deposits on unknowns that were a year or more from reality. I'm thinking a newcomer like FF doesn't have that luxury, people in 2017 aren't going to sit on the edges of their seats waiting to see if they can execute. To be relevant now you have to actually deliver car.
White 2012 SV delivered 10 Dec 2011 returned 25 Nov 2014 replaced with stopgap ICE Sentra
[35 months] [35K miles] [9 Bars]
2013 Volt replaced after 36 months/30k miles with ICE Rogue