While this new Merc probably fails the test (IMO) at least there is some evidence in statements by designers that they understand the opportunity.
Mercedes gives itself an electric makeover
When Karl Benz built the first gasoline-powered automobile in 1885, it looked like a horse-drawn carriage without the horses. It would take more than three decades for the shape of vehicles to catch up to the new way of propelling them forward.
Mercedes-Benz design chief Gorden Wagener says electric motors could similarly reshape the way cars look. "The architecture is going to change fundamentally," Wagener says.
At the Paris auto show on Sept. 29, Wagener unveiled the Generation EQ concept, an electric SUV with a range of roughly 480 km (300 miles) as part of a lineup Mercedes will market under a new subbrand, EQ. The first model -- which Mercedes says will be priced to compete with similar cars with traditional engines -- will arrive in 2019...
Standout styling too has not always succeeded. BMW created a new look for its i3 electric city car in 2013, but the quirky design was a factor in the tepid response from buyers. The Model S from Tesla Motors -- with a price tag that can top $110,000 -- has been more successful, last year outselling the $96,600 Mercedes S class in the U.S. But it looks pretty much like other luxury sedans.
"Soon, somebody may take the 'bold pill,' and something completely unique and fabulous will come out," says Howard Guy of Design Q, an automotive design studio that’s worked with Jaguar, Aston Martin, and Ferrari. "The challenge is to make an electric car do something that gasoline proportions and design can never do."...
http://www.autonews.com/article/2016100 ... c-makeover