http://www.autoblog.com/2017/05/10/americans-say-theyd-pay-about-4-000-extra-for-self-driving/Americans say they'd pay about $4,000 extra for self-driving
Some would pay as much as $10,000 for full driving autonomy
. . . according to a study by Transportation Research. Drivers are typically willing to fork over a $3,500 premium for partial automation and about $4,900 extra for "full automation," said the report, citing a poll of almost 1,300 Americans. . . .
How successful such automakers will be at fetching those premiums remains in question, though, as older, and often wealthier consumers are less trusting of self-driving technology than are their younger counterparts. According to a study, less than a quarter of Baby Boomers trust autonomous technology, while just 41 percent of Gen X-ers are more willing to put their cars on autopilot than taking the wheel themselves. And more than 55 percent of those qualifying as millennials or younger trust self-driving technology.
Link to paper here: http://www.sciencedirect.com/science/article/pii/S0968090X17300682