GRA wrote:Well, let's see. The Volt has an 18.4 kWh battery, the Bolt has a 57kWh battery, and the Volt has a base MSRP of $33,220, the Bolt $36,620, or $3,400 more.
Only a very shallow view would allow one to think this is a reasonable comparison because both vehicles have "Chevy" badges on them. The fact is that Chevrolet makes the ICE drivetrain for the Volt in-house while it purchases the ENTIRE drivetrain for the Bolt from LG. You only have to look at the battery in the Tesla Model 3
to see where battery costs and material efficiency actually are today.
That's why I did the analysis using actual costs and did not compare costs to prices (what you did).
The customers only care about price; how the costs are distributed isn't of any concern to them. You were the one who mentioned the Volt, so I just followed your lead; I couldn't care less that the Volt and Bolt both have Chevy badges, I was comparing the relative prices and benefits of the PHEV you mentioned to the only currently available, reasonably able to perform as sole car, semi-affordable BEV.
SageBrush wrote:I owned a series of Prius and the Prime and think they are outstanding vehicles. Few people share my opinion.
In fact, the Prius Prime is likely the one shining exception to my comparison because Toyota's Prius platform is so refined that the costs and efficiency of the Prime make it a very decent compromise between costs and all-electric driving range in a PHEV.
Then the Ioniq with 29 miles AER @ a base MSRP of $24,950 ($11,670 under a base Bolt LT) is an even better compromise; the Ioniq BEV has a base MSRP of $29,500 with a 124 mile range, so the PHEV is $4,550 cheaper and able to be the sole car. Although Hyundai still needs to learn how to do handling, and the Prime does a better job of running on the battery only owing to its higher motor power.
Advertising is also necessary - I don't think I've ever seen a TV ad for the Ioniq PHEV, unlike say Honda's heavy ad campaign when the Clarity PHEV debuted, and even Toyota's ad campaign for the Mirai was more extensive than Hyundai's for the Ioniq. As for the Prime, Toyota already had a large legion of loyal Prius customers who'd be interested, and they still advertised it heavily.