GetOffYourGas wrote:I respectfully disagree on both points.
I can understand why you disagree. I don't get the sense that you understand the EV market from a manufacturer's perspective.
GetOffYourGas wrote:The Bolt has a 60kWh battery.
So what? It could have a jillion kWh battery, but if you can't sell it at a price that makes you a profit, then you have to sell it at a loss. That is the crux of GM's dilemma, they thought that the market for entry level EVs was range sensitive ("give them 200+ range and they will be standing in line for you to take their money"), when it is not, it is price sensitive, always has been.
But nevertheless, GM flooded the market with $42K+ 200+ mile cars that were simply too expensive for their target market. At one point this summer, GM had over 200 days worth of Bolt inventory gathering dust on dealers lots. So they were forced to do what any good marketeer does with distressed merchandise, you fire sale the hell out of it to move it off the lot and take the loss. Currently GM loses about $6K on incentives for every Bolt that moves off of a dealers lot.
GetOffYourGas wrote:IF this is true (neither of us are in a position to know), then it flies in the face of your first claim. Buying a car for less than it costs to build is an incredible deal!
GM has to incentivise their Bolt in some markets by $6K and sell it at a loss to make their sales goal, balance their inventory, but in the process they will continue to lose a significant amount of money on each Bolt sold. They realize that their product is overpriced, and are working to cost reduce it, but for most of 2018 they will still be selling the car at a loss. GM knows they have to be in this segment and are willing to take the profit hit in order to gain market share.
But to your point that as a consumer, it is a good deal, sure it is, if 200+ miles of range in an otherwise marginal platform is the only criteria.
The Nissan LEAF is still the best selling EV world-wide, and there are still more LEAFs on the road globally than any other marque. One of the reasons for that is its balance of all of the things that make owning and driving an EV a positive and inexpensive experience. It is also a vehicle that achieves that while allowing Nissan to make an acceptable profit on. It is a win for the consumer and it is a win for the manufacturer.
Lastly for 2017, the transition to the new LEAF was planned the way it is, and Nissan is content with it.