webeleafowners wrote:Thank you for the reply. I wish you and your business well.
For feedback purposes; we would be interested in something along the the line of a 25 percent increase to our existing pack. Say 10 to 12 KWh , added to our existing pack. We would not be interested in any sort of lease but rather a straight out purchase.
Kudos to you and your team. Wishing you success on all fronts.
John and Angela.
I appreciate the good wishes, it's been a ton of work to get this far, and much more to go still.
I've been hearing the range increase ask quite a bit, and while it's on our roadmap, as I've said above, we're being careful not to promise it just yet. But the ask from you and literally a hundred others I've spoken with is "more". 3 years ago I shopped around the idea of just a battery expansion product, removable, same modules (because if it's removable, humans have to be able to move them easily) but what I found was that the cost/benefit was just not compelling enough for that kind of product alone.
Consider the following: 25% of a 30kWh pack adds a little more than 30 miles and about 8kWh (the 12kWh you mention above is a 40% increase.) The best case cost estimate we put together for a 6kWh increase (only 20% and about 22 miles) and looked like our cost would be close to $3,000 and retail for a significant amount more. The reactions we got at that pricing were that it was too much for too little gain.
It was through this above product research, along with about a half dozen others, that we realized that something has to be done about the cost. Battery cost has a negative impact at the initial purchase (and will likely prevent a decent range sub $20k new car for a very long time), it's amazingly expensive to replace when it gets tired and can effectively make a car valueless when the cost of replacement is more than the car's value. So this is where the seeds of our Battery as a Service model was born. But pitching this model to folks like you has its challenges, it gets compared with a Lease, people want to own it, etc. So one more thought experiment for you:
How do you watch movies at home today? When is the last time you actually bought a DVD or a BluRay? For the most part that began to fade when Netflix started mailing discs, and went away nearly completely when streaming media was available on nearly everything. Right now, we believe, car batteries are in the movie-media 1990s. People are buying their batteries, using them until they're "dead", and then buying new ones. In the 90's many people bought 100's of dollars in movies, and when they had watched them all, they bought more. Today you spend about $80/year on a subscription, and you get the newest, best movies, whenever, and wherever you want. You stopped caring about going to the store to get a movie, or worrying that the kids will scratch them all up and you'll have to buy them again if you loved them. We're going to do that with your batteries. Let us worry about the upkeep, and stop worrying about your car's value tanking because they need to be replaced. You never "leased" movies, not in the individual sense, and with our model, you won't be leasing the battery either.
You may want to own your battery right now, but give us a few years, you'll see why you never want to own one again.
I hope you don't mind the added pitch, I would be remiss if I let it pass.