If this comparison is not of interest to you, then why do you click on the thread?DaveinOlyWA wrote:comparisons here mean less than nothing.
Rather than rehashing this again-and-again, please simply read my previous response here:
RegGuheert wrote:I never said the Prius had worldwide distribution. No argument here that Japan was the extent of their worldwide sales the first two years, but when comparing worldwide sales, you need to include those years.DaveinOlyWA wrote:coming in late to the discussion and sure this has already been mentioned but can't really start the Prius at 1997... to say it had worldwide distribution at that point is stretching it a bit
Again, I am comparing bottom-line worldwide performance of the Prius versus the LEAF. The difference in their first two years was merely in their go-to-market strategy. There were some similarities and some differences:
- Both companies decided to build all of the production units in a single factory in Japan.
- Both companies limited production to about the same level for the first two years: ~20,000/year.
- Toyota chose to limit sales to Japan. This reduced their initial expense and their sales expense and also limited their exposure in case the product was a failure.
- Nissan chose to sell the LEAF widely in several different markets. This approach incurred additional up-front expenses and additional sales and marketing expenses, but it exposed Nissan to significantly more risk had the product failed.
In order to compare the LEAF to the Prius worldwide sales, it does not make sense to compare the first generation LEAF product performance with the second-generation Prius product performance.