The Wired review below sums up the 2018 LEAF, and IMO, identifies the key factors
, likely to lead to its success.
https://www.wired.com/story/nissans-new ... eat-thing/
NISSAN’S NEW LEAF IS AN OK ELECTRIC CAR—AND THAT’S A GREAT THING
SOME ELECTRIC CARS chase superlatives. Fast, flashy, pricey rides like the BMW i8 and Tesla’s top-spec Model S, out to prove the century-long dominance of the internal combustion engine over battery power is nothing but an historical error. Other EVs take a less combative approach. They present themselves as solid and standard, cars anybody could drive and deem an acceptable replacement for their gas-powered ride.
The second generation of the Nissan Leaf, unveiled this week, proudly stands in the latter category. Its styling is mainstream, nothing that screams "eco-warrior." Its tech features are new enough to be exciting and familiar enough to avoid putting off or confusing drivers. Its 150-mile range puts it right in the middle of the EV field—less than the best, more than the rest.
"We’re not going for the most impressive headlines or capabilities, that’s not the space we’re playing in,” says Brian Maragno, the automaker's director of sales and marketing for EVs. “Nissan is a high-volume manufacturer. We build high quality products.”...
From what I've seen on a screen, and heard from reviewers, the 2018 LEAF looks like a vehicle of consistently high quality, in design and execution, something I hope will be fully confirmed after I get a chance to drive it.
The Bolt's quality felt a level below my 2011 LEAF
when I took it for a drive.
How likely is the model 3 to overcome the record of below-average build quality and reliability of other Tesla's, all of which cost several times as much as the 3?
Any of the compliance/conversion BEVs...seriously?
The only player having a real shot to compete with Nissan in the worldwide mass market is Hyundai/Kia, and only if it is able to increase vehicle production fast enough, and price the ioniq (and all its other new BEVS) aggressively enough.