GetOffYourGas wrote:This one is easy - perceived value.
Which EV would have the better perceived value is hard to say without knowing the specs. I suspect that the Supercharging network would give Tesla the leg up, even if the owner never uses it. On the other hand, Infiniti is an established brand which some people may simply trust more than the new kid on the block (Tesla).
This is the crux of my concern. I don't think perceived value will follow the EV market quite like the ICE market at this point. It's still too new and too novel. I think the overriding issue with EVs as that market grows will be range anxiety. It will trump all other concerns. So, people will likely cross-shop cars based on the perceived range anxiety which comes with the car. That's why a Mercedes B class does not command the same sort of premium over a Leaf that a CLA does over a Versa, or an E class over a Maxima. In the cases of the ICE cars, the utility as a vehicle is essentially the same. You are paying for both luxury features and brand cachet. I think the nuts and bolts have to come to the forefront on the more exotically fueled vehicles like EVs and FCEVs. I just don't think there would be too many takers for an Infiniti with an unreliable Chademo system over a Tesla with Supercharging. The Tesla would win on brand prestige, and would win on utility. The only way, I think to overcome those two deficits is to win on cost. So, if there were an Infiniti, it really could not have much of a price premium over a Leaf. And if you can't have a significant price premium, why invest all the money in a new vehicle, new dealers, etc.?