Another Infiniti boss bails out...

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TomT

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"On Friday, G.M. made what is perhaps its strongest move yet to bring stability to its Cadillac luxury division, hiring Johan de Nysschen from Nissan’s Infiniti to lead Cadillac in an increasingly crowded luxury car market.

Before joining Nissan in 2012, Mr. de Nysschen built his reputation at the German automaker Volkswagen, where he played a key role in transforming its Audi brand from an also-ran in the United States into a true competitor with BMW and Mercedes-Benz. G.M. has long harbored similar ambitions for Cadillac."
 
Infiniti may be beyond help... It has never been able to garner any panache or cache and has perennially been a distance also-ran behind Lexus, Acura and the rest of the luxury pack. The bottom line is that they really don't have any competitive product to offer in the segment...

leafmealone said:
This can only help Infinity.
 
MikeinDenver said:
Was he the one responsible for making Infiniti into a ridiculous nameplate? If he was he should fit right in.
I wonder if he was pushed out and/or clashing w/others at Nissan.

I wonder if Infiniti's going to go back to their previous naming scheme. Their previous scheme actually seemed more logical than the stupid all cars are Q and all SUVs/crossovers are QXes scheme under the de Nysschen reign. I believe it was modeled after the Audi naming scheme.
 
cwerdna said:
MikeinDenver said:
Was he the one responsible for making Infiniti into a ridiculous nameplate? If he was he should fit right in.
I wonder if he was pushed out and/or clashing w/others at Nissan.

I wonder if Infiniti's going to go back to their previous naming scheme. Their previous scheme actually seemed more logical than the stupid all cars are Q and all SUVs/crossovers are QXes scheme under the de Nysschen reign. I believe it was modeled after the Audi naming scheme.

Exactly this had to be the dumbest move ever.
 
TomT said:
Infiniti may be beyond help... It has never been able to garner any panache or cache and has perennially been a distance also-ran behind Lexus, Acura and the rest of the luxury pack. The bottom line is that they really don't have any competitive product to offer in the segment...

For a short while, Infiniti had done quite well with the original G35. But then they lost their way again, and this stupid "call everything a Q-something" naming scheme just made it worse.

Acura isn't doing so hot either. June 2014 sales are off almost 19% from the same time last year, far worse than Infiniti (almost -6% for the same time period). They really need to release the next NSX soon, because otherwise their brand is becoming little more than overpriced Hondas.

Source: http://www.goodcarbadcar.net/2014/07/usa-june-2014-auto-brand-sales-results-rankings.html" onclick="window.open(this.href);return false;
 
Yep, the G35 was a very good car and about the only decent vehicle they had. Then they royally screwed it up...

I think that Acura sales are down this June because about that time last year they introduced both the new MDX and RDX and that pumped sales up for a bit... Still, I'd buy an Acura any day before I bought an Infiniti (our 2003 MDX was a great vehicle)...

RonDawg said:
For a short while, Infiniti had done quite well with the original G35. But then they lost their way again, and this stupid "call everything a Q-something" naming scheme just made it worse.
 
Acura, Audi sold about 150k and Infiniti 120k. Not that different ...

BMW, Lexus & MB all sold over 250k.
 
evnow said:
Audi, BMW, Lexus & MB all sold over 250k.
Audi? In the US? If so, it wasn't over 250K for 2013 per http://www.autoblog.com/2014/01/06/2013-yearly-auto-sales-by-the-numbers/" onclick="window.open(this.href);return false;.
 
RonDawg said:
But then they lost their way again, and this stupid "call everything a Q-something" naming scheme just made it worse.
Yes, the Q everything scheme was stupid. I wonder if Nysschen will get fired from Cadillac.

I came across http://247wallst.com/autos/2016/05/03/cadillac-struggles-to-sell-cars/ "Cadillac April sales dropped 28.9% to 11,236. Sales for the first four months of 2016 fell 11.5% to 46,869."

http://online.wsj.com/mdc/public/page/2_3022-autosales.html says that GM sales for that month were only down 3.5% and 1.0% YTD.
 
cwerdna said:
RonDawg said:
But then they lost their way again, and this stupid "call everything a Q-something" naming scheme just made it worse.
Yes, the Q everything scheme was stupid. I wonder if Nysschen will get fired from Cadillac.

I came across http://247wallst.com/autos/2016/05/03/cadillac-struggles-to-sell-cars/ "Cadillac April sales dropped 28.9% to 11,236. Sales for the first four months of 2016 fell 11.5% to 46,869."

http://online.wsj.com/mdc/public/page/2_3022-autosales.html says that GM sales for that month were only down 3.5% and 1.0% YTD.
He's out from Cadillac.

Cadillac head Johan de Nysschen abruptly leaves GM
https://www.freep.com/story/money/cars/general-motors/2018/04/18/gm-cadillac-johan-de-nysschen/528304002/

GM abruptly replaces head of Cadillac brand
https://www.reuters.com/article/us-gm-cadillac/gm-abruptly-replaces-head-of-cadillac-brand-idUSKBN1HP2L5
 
Oddly. Johan de Nysschen is back at VW. I stumbled across that fact at https://www.caranddriver.com/reviews/a34274367/2022-vw-taos-prototype-drive/.

I just found https://www.caranddriver.com/news/a29253593/johan-de-nysschen-volkswagen-vw-coo/. Will he screw up VW too?
 
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