edatoakrun
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Re: Nissan corporate news

Wed May 30, 2018 1:16 pm

That's a big (and apparently, permanent) production cutback, after so many years of US expansion.

Reading between the lines, maybe Nissan's view of the future USA economy is not as bright as our fearless leader has been projecting?

Nissan to cut North American output by 20% to shore up US profitability: Nikkei

Nissan Motor is slashing vehicle production by as much as 20 percent in North America to cope with falling profitability in the United States, its biggest sales market, Japan's Nikkei business daily reported on Monday.

Japan's No. 2 automaker has been slowing production in the United States, where an aggressive ramp-up in vehicle sales has come at the cost of increased discounting and fleet sales, which has eroded profitability in the world's second-largest auto market.

Cuts are already in progress at two assembly plants in the United States and three in Mexico, the Nikkei said, adding that employees will not be let go, and production lines will not be completely halted, with the cutbacks expected to wrap up later this year...

The automaker earlier this month repeated that it was shifting its U.S. strategy to one of sustained profitability from one which focused on aggressive growth, and that it had been lowering plant utilization to enable its dealers to sell down built-up inventories...

https://www.cnbc.com/2018/05/29/nissan- ... ikkei.html
no condition is permanent

edatoakrun
Posts: 5172
Joined: Thu Nov 11, 2010 9:33 am
Delivery Date: 15 May 2011
Leaf Number: 2184
Location: Shasta County, North California

Re: Nissan corporate news

Thu Jun 07, 2018 10:05 am

Nissan says FU (politely) to Trump, and this report optimistically suggests the worlds other vehicle manufactures (excepting, perhaps, USA car makers?) will do the same:
Nissan says no to Trump’s indecent fuel efficiency proposal

“We are not going to relax,” said Nissan’s Chief Sustainability Officer Hitoshi Kawaguchi, when Wall Street Journal’s Tokyo reporter Sean McLain asked him today in Yokohama whether Trump’s fuel efficiency rollback would impact Nissan’s plans to reduce consumption and hence emissions of its cars by 40% until 2022.

“We will not change,” continued Kawaguchi. “In the U.S., there already is a major disparity between the views of the Federal Government and the State of California. The U.S. is not alone in the world. There are Chinese standards, there are European standards. If you look at it globally, without hesitation the direction is electrification and zero emission.”

Global automakers most likely will go in the same direction as Nissan. As Kawaguchi indicated, they have no other choice. Automakers can hardly continue producing gas guzzlers for the United States, while developing ever more fuel-efficient cars for all of the world, including California and the states aligned with its policies. For Detroit, the matter is a little different. Ford and GM are step by step withdrawing from many global markets, and especially from the emerging kind, to focus on making profits and gas guzzlers at home...

https://dailykanban.com/2018/06/nissan- ... -proposal/
no condition is permanent

DarthPuppy
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Re: Nissan corporate news

Thu Jun 07, 2018 3:13 pm

This aligns with other news where Ford is abandoning the car market in favor of trucks and SUVs. Sad to see our domestic brands are choosing to fall further behind. So shortsighted.

Kudos to Nissan for continuing to pursue improvement and more electrification. They may have lost the advantage they had from early adoption, but at least it sounds like they are still on board with going the right way, just not as fast as many of us here would hope for.
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