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Re: Nissan corporate news

Posted: Wed May 30, 2018 1:16 pm
by edatoakrun
That's a big (and apparently, permanent) production cutback, after so many years of US expansion.

Reading between the lines, maybe Nissan's view of the future USA economy is not as bright as our fearless leader has been projecting?

Nissan to cut North American output by 20% to shore up US profitability: Nikkei

Nissan Motor is slashing vehicle production by as much as 20 percent in North America to cope with falling profitability in the United States, its biggest sales market, Japan's Nikkei business daily reported on Monday.

Japan's No. 2 automaker has been slowing production in the United States, where an aggressive ramp-up in vehicle sales has come at the cost of increased discounting and fleet sales, which has eroded profitability in the world's second-largest auto market.

Cuts are already in progress at two assembly plants in the United States and three in Mexico, the Nikkei said, adding that employees will not be let go, and production lines will not be completely halted, with the cutbacks expected to wrap up later this year...

The automaker earlier this month repeated that it was shifting its U.S. strategy to one of sustained profitability from one which focused on aggressive growth, and that it had been lowering plant utilization to enable its dealers to sell down built-up inventories... ... ikkei.html

Re: Nissan corporate news

Posted: Thu Jun 07, 2018 10:05 am
by edatoakrun
Nissan says FU (politely) to Trump, and this report optimistically suggests the worlds other vehicle manufactures (excepting, perhaps, USA car makers?) will do the same:
Nissan says no to Trump’s indecent fuel efficiency proposal

“We are not going to relax,” said Nissan’s Chief Sustainability Officer Hitoshi Kawaguchi, when Wall Street Journal’s Tokyo reporter Sean McLain asked him today in Yokohama whether Trump’s fuel efficiency rollback would impact Nissan’s plans to reduce consumption and hence emissions of its cars by 40% until 2022.

“We will not change,” continued Kawaguchi. “In the U.S., there already is a major disparity between the views of the Federal Government and the State of California. The U.S. is not alone in the world. There are Chinese standards, there are European standards. If you look at it globally, without hesitation the direction is electrification and zero emission.”

Global automakers most likely will go in the same direction as Nissan. As Kawaguchi indicated, they have no other choice. Automakers can hardly continue producing gas guzzlers for the United States, while developing ever more fuel-efficient cars for all of the world, including California and the states aligned with its policies. For Detroit, the matter is a little different. Ford and GM are step by step withdrawing from many global markets, and especially from the emerging kind, to focus on making profits and gas guzzlers at home... ... -proposal/

Re: Nissan corporate news

Posted: Thu Jun 07, 2018 3:13 pm
by DarthPuppy
This aligns with other news where Ford is abandoning the car market in favor of trucks and SUVs. Sad to see our domestic brands are choosing to fall further behind. So shortsighted.

Kudos to Nissan for continuing to pursue improvement and more electrification. They may have lost the advantage they had from early adoption, but at least it sounds like they are still on board with going the right way, just not as fast as many of us here would hope for.

Re: Nissan corporate news

Posted: Fri Jun 22, 2018 4:58 pm
by edatoakrun
PR below points out the upside of Nissan's decision to update, rather than replace the LEAF.

Initial quality rating actually improved significantly, with the MY '18 intro:

Nissan ties for most awards in J.D. Power 2018 Initial Quality Study

Altima, Frontier and Maxima top their segments; Smyrna Assembly Plant wins Bronze Award

NASHVILLE, Tenn. – Nissan topped three vehicle segments and finished in the top three in two others in the 2018 J.D. Power Initial Quality Study (IQS). J.D. Power IQS is the industry benchmark for new vehicle quality in the U.S. This year, the Nissan brand improved by eight problems per hundred vehicles (PP100) to an overall average of just 85 PP100, which was best performance of all non-luxury Japanese brands.

The 2018 Nissan Frontier was the top-rated Midsize Pickup for the third consecutive year, while Maxima won Large Car honors with 57 PP100, the second highest score of any vehicle in the study. The popular Nissan Altima took top honors in the competitive Midsize Car segment with a 65 PP100 score, good for sixth among all vehicles in the survey and an 18-point improvement from the 2017 study.

The all-new 100-percent electric Nissan LEAF was another bright spot among many for the brand, with a 17-point improvement in initial vehicle quality over the car's previous generation surveyed in 2017.

"Nissan's J.D. Power IQS results for 2018 are encouraging because they reflect customer satisfaction directly from the people who buy and lease our vehicles," said Mark Swenson, vice president, Total Customer Satisfaction, Nissan North America. "Positive IQS performance is a tribute to the ongoing efforts of Nissan Engineering, R&D, Quality and Manufacturing teams around the world, as well as our many global supplier partners. It is rewarding for us to see positive movement in J.D. Power IQS for three years running." ... lity-study

Re: Nissan corporate news

Posted: Mon Jul 02, 2018 1:45 pm
by cwerdna
Nissan Sticks With AESC, Sale Of Battery Unit To GSR Canceled ... -canceled/

Re: Nissan corporate news

Posted: Mon Jul 02, 2018 4:12 pm
by SageBrush
DarthPuppy wrote:Kudos to Nissan for continuing to pursue improvement and more electrification.

Just a business decision, as they openly admit. The non-trump part of the world buys a lot of vehicles. Yet Nissan will continue to sell gas guzzling trucks in the polluted states of America, god willing.

Re: Nissan corporate news

Posted: Mon Jul 09, 2018 8:08 pm
by cwerdna
Nissan Says It Found ‘Misconduct' in Exhaust, Fuel Economy Tests ... nomy-tests

Nissan Shares Tank as It Admits That Some of Its Factories Faked Emissions and Fuel Efficiency Test Data ... ency-data/

Uh oh.