https://www.bloomberg.com/news/articles ... argin-goal
"Ford Plans $11.5 Billion in Extra Cuts, Kills Most U.S. Cars" says
Ford said it won’t invest in new generations of sedans for the North American market, eventually reducing its car lineup to the Mustang and an all-new Focus Active crossover coming next year. By 2020, almost 90 percent of its portfolio in the region will be pickups, SUVs and commercial vehicles.
That means the end of the road for slow-selling sedans such as the Taurus, Fusion and Fiesta in the U.S. The automaker conspicuously left the Lincoln Continental and MKZ sedans off its hit list, but since those models share mechanical foundations with Ford siblings, their futures also are in doubt.
https://www.freep.com/story/money/cars/ ... 549463002/
"Ford announces $1.7B quarterly profit, deep cuts to car lineup" says
Ford, during its announcement Wednesday that it had a first-quarter profit of $1.7 billion, said its traditional car lineup soon will be trimmed to just the Mustang and a new Focus Active crossover that comes out next year.
Ford’s decision to pull back on car production reflects a shift in consumer sentiment that has had an impact across the automotive industry.
The full-size Taurus, midsize Fusion, small Fiesta and wagon-like C-Max will no longer be sold in North America, Ford officials said. Exactly when these models will stop being sold in the market hasn't been announced.