Not sure past will be precedent here - future high gas prices may not substantially hurt Ford's scheme the next time around. Like Americans upsizing houses over the last few decades, I would bet this time is different and that SUVs and trucks are here to stay as a large percent of new vehicle sales.
Fuel expenditures represent less and less of of the average commuter budget over time. And with further hybridization and electrification, gasoline prices becomes less of an issue.
Once Americans get a taste of hauling around a beast of spaciousness and one-upping their fellow commuters for visibility, it’s hard to go back to sanity.
2016 Leaf SV (leased) + 2012 Plug-in Prius (own), 11.43 kW Solar PV (16 MWh/yr actual production), Clipper Creek 7.7 kW charging stations x2, 20.5 SEER/13.0 HSPF ducted air-source heat pump, 3.70 UEF heat pump water heater, Variable Speed Pool Pump