GRA
Posts: 8572
Joined: Mon Sep 19, 2011 1:49 pm
Location: East side of San Francisco Bay

GCC: Study finds car dealerships pose significant barrier to EV adoption

Fri May 25, 2018 4:29 pm

This falls firmly in the "So what else is new?" department, but FWIW this study is from Scandinavia rather than the U.S.: http://www.greencarcongress.com/2018/05/20180525-derubens.html
Guy [I have lots of experience designing/selling off-grid AE systems, some using EVs but don't own one. Local trips are by foot, bike and/or rapid transit].

The 'best' is the enemy of 'good enough'. Copper shot, not Silver bullets.

SageBrush
Posts: 2410
Joined: Sun Mar 06, 2011 2:28 am
Delivery Date: 13 Feb 2017
Location: Colorado

Re: GCC: Study finds car dealerships pose significant barrier to EV adoption

Fri May 25, 2018 7:23 pm

A customer who does not come into the dealership already primed to buy an *EV is not going to buy one.
And in that sense the salespeople are just a mirror of their customers: in general ignorant of EVs, and happy to be so for now.

The flip side though is that a customer who is interested in EVs is not going to be persuaded against them by an ignorant/EV apathetic salesperson. My experience has been that dealerships try to have ONE salesperson who can handle EV interested customers. That is probably enough for now.
2013 Model 'S' with QC & rear-view camera
Bought off-lease Jan 2017 from N. California
Car is now enjoying an easy life in Colorado
3/2018: 58 Ahr, 28k miles

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