WetEV wrote: GRA wrote:
Right now, charging requires a change in consumer behavior—remembering to charge it, plugging it in, searching for charging locations, and so on. With gasoline vehicles, on the other hand, you can be completely reactive. I drive until I’m nearly empty; the light comes on or the dashboard beeps at me; I find a handy gas station, and in five minutes, I’m on my way. I don’t have to think about filling up again for maybe a week.
With electric vehicles, you have to be proactive. In the morning, you have to think: Do I have enough range? Can I get to all the places I need to go today? What about detours? What about having to go somewhere in an emergency? That’s very proactive planning. It’s a totally different consumer experience. And, from our conversations with automakers, the sense is that the best way to eliminate this anxiety about charging is to make sure that drivers start every day with a full battery.
Owning an EV changes this. Alex Gruzen almost for sure doesn't own an EV.
You develop a habit, plug in when you get home. No planning, as long as your trips are in the No Worries Range, as almost every trip should be if you bought an EV with enough range. Never have to take time out of a day to stop and stand out in the rain, wind and cold while your car gulps dino juice. Habits are simple.
Proactive? No, almost completely habitual.
Sure, it's a matter of habit, but we're talking about the behavior of mainstream consumers versus early adopters, and if there's one thing we know it's that most people are lazy and prefer not to have to think about or deal with routine tasks if they don't have to, and the less physical action required on their part, the better. Which is why there are remote controls for TVs, doors and so on, automatic instead of manual transmissions and climate controls, etc. Give the average person a choice between having to plug in and not having to plug in, and which do you think they'll choose (as long as the extra cost of the latter is minor)? Then there's the switch to AV car-sharing, AV deliveries etc., which will require wireless charging to keep costs down. Gruzen talks about a lot more than just private cars in the interview.