davewill wrote:He is not saying that the current makers should immediately lower prices, but that efforts to lower prices in the future are required for ultimate success. He's right...of course this isn't the thread for it.
Intuitively, anyone with a very basic understanding of economics, e.g. middle school, knows that lower prices expands
the market for goods & services! Or, I guess we're back to the theory that ICEV OEMs are purposely keeping EVs
prices high and are in collusion with the oil companies, right? Most vehicle OEMs operate in an elastic market
where lower prices result in a higher volume. If OEMs could operate profitably at a lower price where the
volume delta would result in a net gain, they would.
And how about those smartphone producers that price their product where many cell phone users are "forced"
to buy flip-phones. Surely, those smartphone producers need to "adjust" their product prices to allow less
well-off consumers, e.g. struggling college students, to afford smartphones.
Isn't terrible how capitalistic economics "rations" goods and services and sets prices?
Leaf SL MY 9/13: 66K miles, 50 Ahrs, 5.2 miles/kWh (average), Hx=70, SOH=78, L2 charges to 100% > 1000, max battery temp < 95F (35C), min discharge point > 20 Ahrs