So they brought a car without its own drivetrain, just to show off their screen... which ran a demo during the ride. What a joke. Was the demo made just to show how bad this stupid screen is? The poor driver seemed really embarrassed. Nice troll article.
PS: Cherry on top, fake engine sounds
What's the point of offering rides in a fake car? This thing wins the smoke & mirrors award, hands-down.
I think Byton (horrific name btw) feels they need to put something out there.
The UX & design language is terrible... just a rolling distraction.
What's the point of the massive screen if it's driven by voice commands which are inherently about allowing you to keep your eyes on the road when you interact with the car.
That explains the big screen. Ads!The real business is in using the car as a platform, and using the car to create a sales channel to sell digital content
- Carsten Breitfeld, CEO and co-founder of Byton
Byton, the Chinese electric car startup, today announced that Carsten Breitfeld, the former BMW executive and Byton co-founder who had been the CEO and was most recently chairman, has left the company “to start a new adventure within the start-up industry.”
That news is so old the Dr Breitfield is no longer at that startup, but has moved on to Faraday Future.cwerdna wrote: ↑Tue Oct 01, 2019 1:58 am
In older news from April 2019:
Electric car startup Byton loses co-founder and former CEO, reported $500M Series C to close this summer
https://techcrunch.com/2019/04/16/elect ... is-summer/Byton, the Chinese electric car startup, today announced that Carsten Breitfeld, the former BMW executive and Byton co-founder who had been the CEO and was most recently chairman, has left the company “to start a new adventure within the start-up industry.”