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The Next Leaf Selling Points

Posted: Mon Aug 01, 2011 3:51 pm
by electricfuture
The vehicle is in general just fine the way it is hitting the sweet spot of a practical every day vehicle with enough interior room, speed and amenities to satisfy the general public that is facing the reality of increasing gas prices. I believe that only 3 things are needed to significantly increase sales to the general public:

1. 150 mile range battery. This would mean a true 100-110 mile range no matter what you driving style or the amount of high speed express way driving you need to do. Very few travel more than 100 miles per day and even if you do seeing an additional 40-50 range left will substantially reduce range anxiety - even if the additional range is not ever used.

2. A durable leather looking interior. This is necessary if this is to be considered a family car transporting children and their sports equipment. You must have an easy to clean interior for spills.

3. Priced under $30,000. Over this price will turn off the average buyer. It will be years before they understand the cost advantages of no maintenance.

Also, the Fast Charger needs to be standard equipment as this is definitely needed to reduce range anxiety. Knowing that you can full charge in 30 minutes away from home will become more and more important as time goes by.

Re: The Next Leaf Selling Points

Posted: Mon Aug 01, 2011 3:58 pm
by DarkStar
electricfuture wrote:Also, the Fast Charger needs to be standard equipment as this is definitely needed to reduce range anxiety. Knowing that you can full charge in 30 minutes away from home will become more and more important as time goes by.
Done! The DC Quick Charge port is standard on the 2012 SL model... :D

Re: The Next Leaf Selling Points

Posted: Mon Aug 01, 2011 4:25 pm
by davewill
You DO realize the numbers 1 and 3 are diametrically opposed, don't you? I'll be happy if they can get the price of the current capabilities down to under $30,000...but it won't be a LEAF. Nissan would never let a model like the LEAF go through a huge price decrease. Expect instead the LEAF to increase in capabilities and luxury and keep it's price range, while a new lower end model is created to fill that under $30,000 niche.

Re: The Next Leaf Selling Points

Posted: Mon Aug 01, 2011 4:35 pm
by EVDRIVER
I believe there is along next LEAF features wish list thread-

My thoughts, a higher capacity pack, slightly more powerful motor and replace the entire body, interior and crummy electronic systems in the car. Headlights are worth keeping, all else must go down starting with the outdated thing they call a NAV and stereo in the center of the dash. Ditch all the many Versa parts and then it can be called ground-up.

Re: The Next Leaf Selling Points

Posted: Sat Oct 22, 2011 1:36 pm
by GRA
electricfuture wrote:The vehicle is in general just fine the way it is hitting the sweet spot of a practical every day vehicle with enough interior room, speed and amenities to satisfy the general public that is facing the reality of increasing gas prices. I believe that only 3 things are needed to significantly increase sales to the general public:

1. 150 mile range battery. This would mean a true 100-110 mile range no matter what you driving style or the amount of high speed express way driving you need to do. Very few travel more than 100 miles per day and even if you do seeing an additional 40-50 range left will substantially reduce range anxiety - even if the additional range is not ever used.

2. A durable leather looking interior. This is necessary if this is to be considered a family car transporting children and their sports equipment. You must have an easy to clean interior for spills.

3. Priced under $30,000. Over this price will turn off the average buyer. It will be years before they understand the cost advantages of no maintenance.

Also, the Fast Charger needs to be standard equipment as this is definitely needed to reduce range anxiety. Knowing that you can full charge in 30 minutes away from home will become more and more important as time goes by.
Concur with all except No.2 (I don't have kids, and prefer cloth seats as I normally drive in shorts, often with no shirt on -I've spent enough time sliding around on sweaty leather or vinyl seats in hot weather, or shivering in cold). However, even 150 mile LA4 range won't be enough to guarantee 110 miles in any conditions. With an old battery in cold weather and using the heater/defroster, lights, windshield wipers etc. on the freeway with some elevation gain (which are the conditions my personal range requirement is based on, and why the current Leaf won't do for me), you might need 180 or even 230 'LA4' miles to guarantee 110 .

Off topic, my local dealer had a red 2011 SL CW in the lot yesterday. Took me a while to figure out the 'CW', but comparison of window stickers indicate it presumably means a 'Cold Weather' package, with battery, seat and steering wheel heaters plus rear seat HVAC ducts that will be standard for 2012. The QC port was still a $700 option for the 2011, but the MSRP without that was $34,650, or a $930 premium over the stock SL. Get 'em before they bump the price for 2012.

Re: The Next Leaf Selling Points

Posted: Sat Oct 22, 2011 1:42 pm
by mxp
electricfuture wrote:The vehicle is in general just fine the way it is hitting the sweet spot of a practical every day vehicle with enough interior room, speed and amenities to satisfy the general public that is facing the reality of increasing gas prices. I believe that only 3 things are needed to significantly increase sales to the general public:

1. 150 mile range battery. This would mean a true 100-110 mile range no matter what you driving style or the amount of high speed express way driving you need to do. Very few travel more than 100 miles per day and even if you do seeing an additional 40-50 range left will substantially reduce range anxiety - even if the additional range is not ever used.

2. A durable leather looking interior. This is necessary if this is to be considered a family car transporting children and their sports equipment. You must have an easy to clean interior for spills.

3. Priced under $30,000. Over this price will turn off the average buyer. It will be years before they understand the cost advantages of no maintenance.

Also, the Fast Charger needs to be standard equipment as this is definitely needed to reduce range anxiety. Knowing that you can full charge in 30 minutes away from home will become more and more important as time goes by.
Nice list and definitely the major points. The durable leather is a definite plus. On the Audi model product lines, they called it "leatherette" and the look and feel was still very convincing. Definitely more durable than the cloth trim. And the dogs riding in the Leaf will love it too...

I don't think it will be priced under $30k but $40k-ish might be realistic.

Re: The Next Leaf Selling Points

Posted: Sat Oct 22, 2011 1:48 pm
by thankyouOB
raise the price of gasoline to $5 a gallon. 8-)

Re: The Next Leaf Selling Points

Posted: Sat Oct 22, 2011 1:53 pm
by TomT
Once all the rebates are gone - and they definitely will be eventually - a $40kish upscale Leaf is going to be a hard sell to the masses I believe... Even if number 1 and 2 had been available now, with no rebates and at a $40kish price point, I would have had to think very long and hard about it and likely would have declined.

[quote="mxp"I don't think it will be priced under $30k but $40k-ish might be realistic.[/quote]

Re: The Next Leaf Selling Points

Posted: Sat Oct 22, 2011 1:56 pm
by TomT
People have already adapted to $4 a gallon gas and given time, would to $5 as well... They bitch and scream and change their ways for a bit but eventually pretty much go back to what they were doing before.
I think it would take $7 a gallon or more to make any real long lasting changes in peoples ways in this country.
thankyouOB wrote:raise the price of gasoline to $5 a gallon. 8-)

Re: The Next Leaf Selling Points

Posted: Sat Oct 22, 2011 9:27 pm
by Volusiano
Actually, only a longer battery range is the real remaining issue. All the other ones are already non-issues.

You can get third-party leather seats already. Many did it in Orange County. I'm sure there are similar shops all over the country that can provide the same service.

The car with the $7500 federal tax credit is already under $30K. It'll be a long time before the 200,000 car limit would be reached. By then, the economy of scale should push the pricing down to under $30K even without a tax credit.

And of course, the 2012 already has the QC port as standard.

As for the longer battery range, it shouldn't be that far away. Nissan already said their 2015 model will have a battery with twice the energy density as compared to today's model. The availability of more public charging stations in the next year or so will start making this long range less and less of an issue.

Right now, Nissan doesn't have any trouble selling every Leaf they make. So I'm not worried about mass market acceptance. Apparently the early adopter market is much larger than the Leaf supply so far.