salyavin
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Nissan shifts EV strategy to premium vehicles, not ‘discount cars’ like Leaf

Wed Dec 04, 2019 2:14 pm

https://electrek.co/2019/12/04/nissan-s ... like-leaf/

"The new strategy will start with a new pure-electric crossover SUV, based on the Ariya concept, that would sell in Europe for the equivalent of between $55,000 and $78,000."

I still like to have discount electric cars available for the a huge segment of the population who does not want to spend so much on a car and may not need it. I am glad they are not discontinuing the Leaf, I just wish they'd add liquid cooling to be at least equal to the Bolt which to me is not as nice a car as the Leaf otherwise.

danrjones
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Re: Nissan shifts EV strategy to premium vehicles, not ‘discount cars’ like Leaf

Wed Dec 04, 2019 3:57 pm

I posted this in another thread earlier today.

Personally I think Nissan doesn't know what they are talking about. The idea that the Leaf suffered because they discounted it? They sold it for the price people were willing to pay. I never would have paid full MSRP, 37k for my 2018 SV. I like it, but not by that margin. It is not exactly "ultimate" interior and it isn't liquid cooled, and the range of the standard is falling behind newer EVs. So his statement that it tarnished the Leaf brand makes no sense. The Leaf is not a luxury car and cannot be sold as one.

The second problem I have is with the pricing and strategy for the future. They have it wrong - what we NEED is EXACTLY a 25k-ish mass produced, 250-300 mile EV crossover. Something that already gets my blood boiling is the fact that among many in this country, they see EVs as expensive cars for the rich. It makes clean cars a joke. Nissan by charging 50-80k for the Ariya, is just cementing that view. It does a disservice to actually promoting EV adoption with the masses. I'm not saying you can't have a plush 50-80k suv, but not at the expense of serving the mainstream. Real EV acceptance requires not the wealthy but the 90%, and it has to be affordable and reasonably well equipped. Or they will not switch over.

So what happens to the leaf? It gets no updates? They raise the price? Everything opposite of what it needs?
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DougWantsALeaf
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Re: Nissan shifts EV strategy to premium vehicles, not ‘discount cars’ like Leaf

Wed Dec 04, 2019 4:07 pm

I fully agree. I would take even a 200 mile 25K ev before incentive car. The MGZ I’m the U.K. comes close, but it is only about 150 mile car.

In spite of its short comings, the Leaf still sells well in Europe and a few other markets, but they can’t charge Tesla Prices for a Leaf. If my Plus SV with tech, climate, and other goodies was any more than the 30K (post Federal discount and including delivery) I would have likely moved to the Tesla as well. It’s completely priced at 30K (less in CO and CA), but DOA at the 42K msrp sticker.

I think the Leaf would sell better if they just listed a non-dealer-discountable Leaf Plus S at 30K and drop the lower mileage leaf.
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LeftieBiker
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Re: Nissan shifts EV strategy to premium vehicles, not ‘discount cars’ like Leaf

Wed Dec 04, 2019 6:42 pm

Disappointing. They could sell a modest Arriya as 'Super Leaf' in the $30k range, and then have Infiniti sell a "Super Arriya" in the luxury market, with more HP, more bells & whistles etc.
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jdcbomb
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Re: Nissan shifts EV strategy to premium vehicles, not ‘discount cars’ like Leaf

Wed Dec 04, 2019 8:33 pm

If the interpretation is for their non-luxury segment then I completely agree the "shift" would be a colossal mistake.

HOWEVER, it's only an assumption by the new CEO commenting that the price would be that high for a NISSAN branded CUV EV. He's likely referring to INFINITI that would offer such an expensive vehicle. The vast majority of their current non-luxury vehicles don't even max out past $45,000.

I think the better question is when there will be the luxury Ariya like CUV (Infiniti QX EV) and / or when there will be a non-luxury Ariya like CUV (Nissan Rogue / Kicks EV). They better get moving or will get totally left behind in both segments.
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powersurge
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Re: Nissan shifts EV strategy to premium vehicles, not ‘discount cars’ like Leaf

Thu Dec 05, 2019 7:51 am

I think that they are jumping on the same bandwagon as the current culture of Ebikes... You take a common $400 mountain bike, slap an electric motor and battery on it.... AND BINGO.. You have a $2,000 to $3,000+ Electric bicycle, which the Millennials are mass-consuming..

Electric car companies (Led by the loud TESLA) appear to be catering to the dream of people being ecological revolutionaries. The seem to be trying to brainwash people that they need a premium vehicle ($50K+) and electric is the "MOD" way to make that statement.

I agree that electric vehicles need to be for the masses, and are affordable. I would say, in the neighborhood of $30-$38k. Heck, I am still waiting for the day when I can get a new Leaf+ for $36-38K!!!!

danrjones
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Re: Nissan shifts EV strategy to premium vehicles, not ‘discount cars’ like Leaf

Thu Dec 05, 2019 8:26 am

powersurge wrote:
Thu Dec 05, 2019 7:51 am
Heck, I am still waiting for the day when I can get a new Leaf+ for $36-38K!!!!
Well, if they do not do some updates over the next few years to the leaf, the price will have to fall or it will not be competitive.
For better or worse on the Tesla truck, it proved one thing, Tesla expects battery prices to drop significantly.

And I have played with the Kia Niro EV, and I personally find it superior to the leaf in almost every way. If the Niro EV was actually available in mass and the dealers were willing to negotiate on price, to me, it would be a clear winner over the leaf plus. The ONLY thing I found inferior to my leaf on the Niro EV was the stupid dongle that pops out for the charger. Nissan Leaf's spring loaded flap is so much nicer! But that is about it.
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OrientExpress
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Re: Nissan shifts EV strategy to premium vehicles, not ‘discount cars’ like Leaf

Thu Dec 05, 2019 8:39 am

Who has a 25k-ish mass produced, 250-300 mile EV crossover for sale today?
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NotATesla
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Re: Nissan shifts EV strategy to premium vehicles, not ‘discount cars’ like Leaf

Thu Dec 05, 2019 9:07 am

powersurge wrote:
Thu Dec 05, 2019 7:51 am
Heck, I am still waiting for the day when I can get a new Leaf+ for $36-38K!!!!
We bought our Nissan Leaf+ SL for $40k out the door, you should easily(at least in Ohio or Maryland) be able to negotiate an SV+ to be $38k or less out the door.
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Lothsahn
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Re: Nissan shifts EV strategy to premium vehicles, not ‘discount cars’ like Leaf

Thu Dec 05, 2019 9:37 am

I agree with most of the posters above. I'm still convinced that Nissan Leadership doesn't understand the Leaf, its limitations, advantages, and its failings. In particular, the statement that the Leaf is treated as a budget EV is because of discounting is really off. The Leaf isn't a budget EV due to its marketing and discounting--it's a budget EV due to its capabilities, battery issues, and lack of updates post sale.

If you want to have a successful premium EV, you have to *be* as good or better than a Tesla, not market and price different. If you want to have a successful budget EV, you need to cost less than a Tesla.

It really shouldn't be rocket science, but they still don't get it.
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