I saw it last night (NOT on FOX) and my immediate thought was "Finally!". This is the ad that they should have had three years ago, short, upbeat, techy, driving past gas stations. Wow, it just reminds me how far off base they were with the first polar bear commercials. They thought that their core customer base were only interested in the environment, and they ignored the other, very cool aspects, features and benefits that would appeal to a broader spectrum of buyers.
I saw in a recent news story that Nissan is acknowledging that lack of understanding of their EV customer base as they revamp their EV leadership.