What it really boils down to is that Tesla has spun the market well enough that people can rationalize the extra cost of a Tesla due to the perceived value of the car while other EV manufacturers have not.
One the one hand we have Tesla; unparalleled after sales support with SC, Rangers, upgraded features, etc. All of which are very good but not as good as we perceive them to be. Result; Massive hype fueled by a rabid fanbase that is literally brainwashing people to mortgage their existence to get a car. Sounds bad? No because EVs really are "that" beneficial especially if doing 15,000+ miles a year which a lot of us do and more.
Then we have the others; Have very good products at competitive prices but have marketed the car pathetically resulting in a generalization that its a "Chevy" or a "Nissan" etc. Now the car's true value is overlooked because the BEV from Chevy is compared with other Chevy products.
But those EVs are also cool to drive, quick, fun, etc. but only the still small group of owners know it and they have yet to get that word out unlike Tesla that got that word out YEARS before the car was built.
Result; An inability to overlook the sticker price to see the long term benefits of saving a little money every day. Without out the excitement and hype, its easy to take a deep breath, calm down and settle into your old, well known and strangely trusted life long stereotypes. Not only will you not mortgage your life to get an EV from Chevy or Nissan, etc. You won't even pay the same amount that you would pay for another car from the same dealership.
Reality says that Tesla has pulled off the T3 ramp up horribly. Their quality is pathetic, glaring cosmetic issues that couldn't possibly be overlooked makes it past the factory, past the delivery center to the customer. Introduced with an AI in progress that is still being fixed to this day but did "any" of that matter? No, because Tesla has built a reputation of "making it right" so not "making it right the first time" simply does not matter.
On the flipside, any teeny tiny vaguely conceivable slight from the standard dealership, and that brand is banned for life.
2011 SL; 44,598 mi, 87% SOH. 2013 S; 44,840 mi, 91% SOH. 2016 S30; 29,413 mi, 99% SOH. 2018 S; 25,185 mi, SOH 92.23%. 2019 S Plus; 412 mi, 99.72% SOH
My Blog; http://daveinolywa.blogspot.com
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