CarZin wrote:Electric vehicles are a long term play. I think Nissan, and all the electric car manufacturers, need to find the price point that makes the car attractive. Then work like hell to get components of the car to the point where they can make an acceptable margin. But before then, you'll have to sell it for a loss.
It really isnt unlike the Microsofr xbox. Microsoft reportedly was losing a ton on the xbox. They new as the console aged, and components came down in price, they'd make money. But they also knew they'd sell none if the sold it at a profit initially.
This only works if what you put out the door is something that inspires confidence in the early buyers. Nissan started out great, but then when problems with the car surfaced, they have really started to shoot themselves in the foot. They need to address issues quickly so that owners have confidence and will spread the word. Plenty of us that like our cars are not promoting it any longer because of this. No way to make money later if you don't have a base following who will encourage others and repurchase themselves. Prius is a good example. I've owned three, and I'd buy another and I promote it to people who ask about my car. I can't say the same about my Leaf. Unless something changes, I would not buy another nor am I promoting it.
+1. Nissan has seemingly done everything they possibly could to alienate the early adopter base, their best salespeople. Incredibly stupid of them, and how long can they afford to keep pumping $4,500 per car to dealers in places like California?
Let's see, if they sold 500 cars here last month, that cost them $2.25 million. No one's suggested it was necessary, but even if they'd offered to buy back every single one of the 450 Leafs sold in Arizona for $35k apiece and did so, it would cost them less than $16 million, and they wouldn't have pissed off so many customers and potential customers who formerly supported them. And you have to wonder just how much they're running up in attorney fees fighting the class action suit and others.
Aaargh! It's incredibly frustrating to see a company act so stupidly!