2012 LEAF SV: $33,707 + options, regional ad fees, and $850 destination. In my area, total is $34,757.
2012 LEAF SL: $35,668 + options, regional ad fees, and $850 destination. In my area, total is $36,718.
When I bought my SV a few months ago, the holdback was $944. I'm not sure what it is now or what other incentives Nissan gives the dealers.
Also, remember that factory invoice price INCLUDES destination, so if they advertise $1000 less than invoice and then charge you destination on top of that, they are double dipping.
We should also question what is being charged for doc fees, and what options the dealer has equipped the car with. Places like Fontana load their LEAFs down with every imaginable dealer option, which helps them with their $x-thousands-below-MSRP offer. They also won't ship the car unless it's paid in cash.
2012 Nissan LEAF SV
20% degradation in 42k miles
Leased 5-17-2012, Returned 1-15-2016
2017 Chevy Volt LT
Siren Red Tintcoat