$1,000 under invoice for 2012 Nissan Leaf - Chicago/Mid-West

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benleafexpert

Member
Joined
Oct 18, 2011
Messages
10
I just wanted to throw this great incentive out for any prospective leaf buyers in the Chicago area and it's surrounding suburbs, at Thomas Nissan of Joliet, we are offering $1,000 under invoice for all new Leaf purchases. If you know anyone who is in the market for a Leaf and you send them our way, we will also give you $100 referral check with their purchase. Thanks for your consideration.

I have also received a few calls from Leaf owners in Chicago and want to point out again, that our 220v charging ports are free to the public, so feel free to stop by for charge any time.

Ben Rosenberg
Sales Manager/EV Sales Leader

Thomas Nissan Joliet
1427 N Larkin Ave
Joliet, IL 60435
815-741-5353
 
benleafexpert said:
I just wanted to throw this great incentive out for any prospective leaf buyers in the Chicago area and it's surrounding suburbs, at Thomas Nissan of Joliet, we are offering $1,000 under invoice for all new Leaf purchases.
Yes, but if you buy from Fontana Nissan in Southern California you can get $5,000 off MSRP. Not sure how much it would cost to ship your Leaf to Chicago, but probably a lot less than $4,000.
 
Stoaty said:
benleafexpert said:
I just wanted to throw this great incentive out for any prospective leaf buyers in the Chicago area and it's surrounding suburbs, at Thomas Nissan of Joliet, we are offering $1,000 under invoice for all new Leaf purchases.
Yes, but if you buy from Fontana Nissan in Southern California you can get $5,000 off MSRP. Not sure how much it would cost to ship your Leaf to Chicago, but probably a lot less than $4,000.

Minus $5K MSRP vs. minus $1K Invoice. MSRP would be better, but it is less than a 4K.difference.
 
In my limited car buying experience, MSRP is a well known and published figure. Invoice always seemed a bit flaky. :eek:
 
ebill3 said:
In my limited car buying experience, MSRP is a well known and published figure. Invoice always seemed a bit flaky. :eek:
Re: invoice price, not really. It published at places like edmunds.com and kbb.com.

What some people don't realize is that there's also dealer holdback (http://www.edmunds.com/car-buying/dealer-holdback/" onclick="window.open(this.href);return false;) and sometimes incentives (http://www.cars.com/go/advice/incentives/index.jsp" onclick="window.open(this.href);return false; and http://www.edmunds.com/car-incentives/" onclick="window.open(this.href);return false;) on cars. So, invoice price at one point in time might be a good price (e.g. when there are no incentives) while it might actually be not so good, if there are big incentives.

Some brands have no holdback, so in the absence of incentives, it would seem getting a car invoice price on those brands should be next to impossible.
 
well, I did ask the original poster, who is a dealer.
maybe he/she will tell us as the cost of the free advertising he is getting.
 
Actual price always seems to be a fuzzy cloud. Otherwise why not just list MSRP, options and the actual offered price.
Otherwise it is just a false offer as "invoice" is difficult to verify.
 
2012 LEAF SV: $33,707 + options, regional ad fees, and $850 destination. In my area, total is $34,757.
2012 LEAF SL: $35,668 + options, regional ad fees, and $850 destination. In my area, total is $36,718.

When I bought my SV a few months ago, the holdback was $944. I'm not sure what it is now or what other incentives Nissan gives the dealers.

Also, remember that factory invoice price INCLUDES destination, so if they advertise $1000 less than invoice and then charge you destination on top of that, they are double dipping.

We should also question what is being charged for doc fees, and what options the dealer has equipped the car with. Places like Fontana load their LEAFs down with every imaginable dealer option, which helps them with their $x-thousands-below-MSRP offer. They also won't ship the car unless it's paid in cash.
 
kubel said:
Also, remember that factory invoice price INCLUDES destination, so if they advertise $1000 less than invoice and then charge you destination on top of that, they are double dipping.

We should also question what is being charged for doc fees, and what options the dealer has equipped the car with. Places like Fontana load their LEAFs down with every imaginable dealer option, which helps them with their $x-thousands-below-MSRP offer. They also won't ship the car unless it's paid in cash.
Edmunds usually breaks out the base price and destination charge as separate line items in both the invoice and MSRP columns.

As for doc fees, that can vary a lot. See http://www.edmunds.com/car-buying/what-fees-should-you-pay.html" onclick="window.open(this.href);return false;. Yes, one needs to compare dealer options or forced standard options/accessories (e.g. when I got my 06 Prius, it was hard to get them w/o Toyota's (not free) floor mats).
 
This week's Sunday Chicago Tribune auto section has a new LEAF for $10,000 discount off MSRP from Woodfield Nissan; of course when you go to their site it shows two in stock but no reference to the $10K off list price; one at full MSRP and another at about $300 off list ... so what car is this for and why even indicate a $10K discount?? In any case kind of puts the $1K under invoice claim to shame. Perhaps it references the $7,500 fed tax credit as well as the 10% MSRP up to $4K from the IL EPA but nothing in the 'fine print' at the bottom; I've got mine but others shopping may at least want to check it out


Leafdeal.jpg
 
redLEAF said:
This week's Sunday Chicago Tribune auto section has a new LEAF for $10,000 discount off MSRP from Woodfield Nissan; of course when you go to their site it shows two in stock but no reference to the $10K off list price; one at full MSRP and another at about $300 off list ... so what car is this for and why even indicate a $10K discount?? In any case kind of puts the $1K under invoice claim to shame. Perhaps it references the $7,500 fed tax credit as well as the 10% MSRP up to $4K from the IL EPA but nothing in the 'fine print' at the bottom;
I'll bet a bunch the 10K counts the $7,500 tax credit. A Chevy dealer out this way was advertising Volts with a hefty "discount", but it was the tax credit. Shame on them, but they have no scruples so it doesn't matter to them what we think.
 
ebill3 said:
I'll bet a bunch the 10K counts the $7,500 tax credit. A Chevy dealer out this way was advertising Volts with a hefty "discount", but it was the tax credit. Shame on them, but they have no scruples so it doesn't matter to them what we think.
This is false advertising, bordering on fraud... sounds like business as usual for many car dealers. If it is really $10,000 off MSRP, the dealer should chip in the $7500, which he may not get back if the buyer doesn't make enough to qualify for the whole credit.
 
If I still needed a LEAF and a local was advertising this 10k off I would be tempted go in with cash and put his feet to the fire.
I don't think you can legally hold them to it. Ad is just an invitation to make an offer.
 
As an example, for the 2012 Nissan Leaf that we have in stock
MSRP - $38,270
Invoice - $36,684

Sale Price - $35,684

At this price you can lease a 2012 Leaf for $399 for 39mo/12k miles with only your first payment down! All your taxes and registration are included, your total down payment is only $399.

Ben
 
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