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Critical Mass Wins OMMA Award for Nissan LEAF Work
Agency Garners Top Honors in Integrated Online Campaign Category
CALGARY, Alberta & CHICAGO--(BUSINESS WIRE)--Critical Mass (www.criticalmass.com), a leading digital marketing agency, was recently honored at the 2010 OMMA Awards, winning the Integrated Online Campaign category for its work on Nissan LEAF, as well as earning finalist designations for Autotrader's "Heart and Mind" campaign and the Rolex.com and Moen.com websites.
Judged by a panel of MediaPost editors and digital luminaries, the OMMA Awards for Integrated Online Campaigns go to online marketing campaigns of multiple elements that show outstanding usage of online media in the promotion of brands, products and services. The Nissan LEAF "Say hello to the new car" campaign won based on its innovative digital strategy and seamless cross-channel integration. According to the OMMA judges, "Nissan's web design team literally turned over a new leaf to help launch the automaker's first 100 percent all-electric car, the aptly named Nissan LEAF...[E]verything about the LEAF site—social feeds, personalized build/buy/drive tools, and its simple, relevant interface," speak to the new driver and the new digital experience.
"We're especially proud of this win for best integrated online campaign because it speaks to the strong partnership we have forged with TBWA," said Dianne Wilkins, CEO, Critical Mass. "With a groundbreaking vehicle like the Nissan LEAF, we knew that this campaign was going to be special. We had to think differently and embrace the collaborative process in order to come up with the best, most innovative ideas. Based on our joint effort, the end result is a seamless experience for the user—one that truly changes the entire car-buying process," Wilkins added.