evnow
Well-known member
http://blogs.consumerreports.org/cars/2010/10/consumer-reports-shares-preliminary-green-car-survey-findings-at-gridweek-conference.html
Survey : 6% considering EVs
- Thread starter evnow
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sjfotos
Well-known member
evnow said:
Very interesting. I am surprised it is as high as 6%. When people see them in their neighborhood, the percentage will increase.
planet4ever
Well-known member
That's a strange kind of mathematics:
39% of all motorists are considering a hybrid or electric power type for their next new car.
23% of all motorists have a conventional hybrid under consideration.
6% of all motorists will likely consider a battery electric vehicle.
I wonder what the other 10% are considering. No ... wait ... I get it. They must be considering an unconventional hybrid.
FLASH BULLETIN: Almost twice as many people are considering buying a Volt as buying a LEAF.
/Hey, stop with the rotten fruit. I'm just joking, folks.
39% of all motorists are considering a hybrid or electric power type for their next new car.
23% of all motorists have a conventional hybrid under consideration.
6% of all motorists will likely consider a battery electric vehicle.
I wonder what the other 10% are considering. No ... wait ... I get it. They must be considering an unconventional hybrid.
FLASH BULLETIN: Almost twice as many people are considering buying a Volt as buying a LEAF.
/Hey, stop with the rotten fruit. I'm just joking, folks.
evnow
Well-known member
Yes - not the best reporting. But they say it is all preliminary and hopefully will publish results professionally.
charlie1300
Well-known member
6% is indeed a lot. Per Federal Gov stats as of 2006 (couldn't find anything more recent) there are 202 million licensed drivers in the USA ( and about 250 million registered personal vehicles). So 6% of drivers is about 12 million. That's a lot of potential customers for the auto industry over the next few years.
I would think this survey shows that the press/auto experts statements that I read frequently about Nissan taking a "huge risk" in bring the Leaf to market seem pretty silly. Maybe the auto makers who are lagging behind in EV development are the ones taking a huge risk.
I would think this survey shows that the press/auto experts statements that I read frequently about Nissan taking a "huge risk" in bring the Leaf to market seem pretty silly. Maybe the auto makers who are lagging behind in EV development are the ones taking a huge risk.
cdub
Well-known member
Surveys and market research at this time is silly. If you surveyed if people wanted Facebook before they experienced it... people would probably say no too.
There's a good article on this here:
http://www.bloomberg.com/news/2010-10-19/innovation-lessons-from-electric-cars.html
There's a good article on this here:
http://www.bloomberg.com/news/2010-10-19/innovation-lessons-from-electric-cars.html
LEAFer
Well-known member
I don't know what the percentage is in Norway (where EVs have been promoted for a while), but I'm sure it's way higher than 6%. "Everybody" asks me about my EV, especially since it looks like a real car, and not one of these EVs which looks like they were designed by Fisher Price! 
AndyH
Well-known member
Market research and polls can be useful but it still comes down to the guys and gals in the sales department getting the new 'toys' into the hands of users.
Try to imagine yourself as the salesperson carrying around the first fax machine. Yes sir - you can buy the very first one! Ahhh, who will I fax something to?
Try to imagine yourself as the salesperson carrying around the first fax machine. Yes sir - you can buy the very first one! Ahhh, who will I fax something to?
Coffee_Slurry
Well-known member
I fully expect that the first time someone sees EVs driving into their neighborhood, quietly, and the "EV Parking" spaces only at work charging up for free, they will take notice.
When the same cars are doing the same thing a year later, it will be hard to stoke any hysteria and anxiety.
If the Leaf becomes the most stalled-on-the-side-of-the-highway car, things will be more difficult.
When the same cars are doing the same thing a year later, it will be hard to stoke any hysteria and anxiety.
If the Leaf becomes the most stalled-on-the-side-of-the-highway car, things will be more difficult.
tps
Well-known member
I would attribute these optimistic numbers to Nissan's agressive promotional campaign. I don't see much TV, mainly when I'm in the exercise room at the YMCA and what I see in Unos across the street from my office during lunch. They must be doing a heavy ad campaign for the LEAF; I see numerous ads even with this very limited viewing schedule. And they've done a good job of placing the LEAF where people will see it. At least a lot of people know a little of the LEAF story; that's a good start at moving the LEAF, and the (Nissan) EVs that will follow out of the obsucrity which has traditionally surrounded EVs and into the mainstream.
