JD Powers is making a lot of assumptions based on the past and that is where the problems lie. we as a society are relying too much on past experiences and up to now, EV's have proven to be unreliable in many instances. but many have proved to be wildly successful and the benefits of a much cleaner transportation option is undeniable.
and until EV's can manage a range of 300 miles and be recharged fully overnight, they will never go beyond a 20% market penetration.
change is slow. Nissan is doing it right by pushing the change but they could not even get it started without a lot of help. and they will need a lot more help but as long as the Leaf proves to do as advertised, even with its paltry 100 mile range, it will have demand, but that demand will take years to develop.
right now there is about 40 million households that could easily use a Leaf without compromise. now, financially speaking it tough to say how many will be able to afford a Leaf. now by making the lease terms so attractive, Nissan is betting that once you try it you will be hooked and i think they are right.
so far, they have setup a successful launch, but that only begins the string of things that must happen and one of them is changing the political climate surrounding EV technology
we need to boost the price of gas to pay for the EV infrastructure improvements, public charging, etc. make a gas car purchase unattractive. let car manufacturers know right now that legislation will change to make them harder to sell (way over due) continue the tax rebates to encourage people on the fence financially to purchase. also the issue of only qualifying for the entire benefit if you make enough to pay that much in taxes is ASININE!! it should be a credit so even if you paid no taxes you still get $7500 back
Nissan, also needs to implement and publish long term goals for battery range improvement, an extended battery warranty program, etc. its a pretty telling stat that their factory will produce 150,000 cars AND 200,000 batteries. obviously for replacements. now granted prices fluctuate wildly, but incorporating a guaranteed price on an extended warranty program will bring in more fence sitters.
the other thing is simply launches. i am guessing a manufacturing capacity of just over a million by 2012 from all manufacturers. kinda hard to say, because to be honest with you; i stopped listening to projected launch dates simply because they mean nothing. Nissan i believe because of the resources they have invested. its hard to deny a plant in progress that will only build one product.
2011 SL; 44,598 mi, 87% SOH. 2013 S; 44,840 mi, 91% SOH. 2016 S30; 29,413 mi, 99% SOH. 2018 S; 25,185 mi, SOH 92.23%. 2019 S Plus; 13,705 mi, 93.41% SOH
My Blog; http://daveinolywa.blogspot.com
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