This is my first post in the forum, so let me introduce myself. I’m Jeff Kuhlman, Head of Global Communications for Nissan Motor Co. I enter the forum a bit intimidated….
…. Finally, we have not talked to you as frequently and as transparently as was needed.
On the last issue, there has been a debate in our profession about whether or not to participate in enthusiast forums, such as mynissanleaf.com. Too often such efforts, while noble, came off as spin. So, companies typically monitor the forums and then answer issues through their owned social platforms, such as YouTube, Facebook and Twitter. We have all of that, but we’re willing to talk here if invited. After reading through the responses to yesterday’s letter I realize that the discussions will often be tough, but that’s part of being the face of any company or brand. So, tell me when we’re falling short of the three areas that I’ve outlined above. My commitment to you is to monitor frequently, comment often and bring Nissan people – executives, engineers, designer, technologists – to this forum….
