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Nissan says that 18% of the customers purchasing a Leaf are trading in a Prius. And 38% of Leaf buyers are trading in a Prius or another Toyota.
Keys looked into whether both Chevrolet’s and Nissan’s ability to attract customers is a result of their respective EVs being new models. She looked at the Chevrolet Cruze and Nissan Juke, which also are new models. They had conquest rates of 48% and 65%, respectively.
Speaking of the Volt and the Leaf, Keys said, “These two high-profile launches have been successful in bringing new customers to the brand, and that may have long-term benefits in terms of make loyalty and customer retention.”
Nissan says that 18% of the customers purchasing a Leaf are trading in a Prius. And 38% of Leaf buyers are trading in a Prius or another Toyota.
Keys looked into whether both Chevrolet’s and Nissan’s ability to attract customers is a result of their respective EVs being new models. She looked at the Chevrolet Cruze and Nissan Juke, which also are new models. They had conquest rates of 48% and 65%, respectively.
Speaking of the Volt and the Leaf, Keys said, “These two high-profile launches have been successful in bringing new customers to the brand, and that may have long-term benefits in terms of make loyalty and customer retention.”