BruinLEAFer
Well-known member
Anyone take the new survey today? Any thoughts?
Here is a text dump:
Here is a text dump:
Page 1
Thank you for taking the time to complete this month's Nissan LEAF Online Research Panel Survey. Your feedback has and will continue to shape the way Nissan does business.
Nissan aims to be a leader in Zero Emissions mobility and the development of a sustainable society. Our goal is to make significant moves in this direction through our products and our actions. Nissan is currently weighing several environmental initiatives in the United States and would like your feedback on which initiative is most meaningful to you.
Thank you again for your time.
Page 2
Before proceeding, please take some time to read the terms and their definitions supplied below in order to answers the following questions most effectively.
Renewable Energy Certificates (RECs), also known as Green tags, Renewable Energy Credits, or Tradable Renewable Certificates (TRCs), are tradable, non-tangible energy commodities in the United States that represent proof that 1 megawatt-hour (MWh) of (green) electricity was generated from an eligible renewable energy resource such as sunlight, wind, rain, or geothermal heat. RECs incentivize carbon-neutral, renewable energy by providing a production subsidy to electricity generated from renewable sources. These certificates can be sold and traded or bartered, and the owner of the REC can claim to have purchased renewable energy.
LEED Certification is a recognition that a construction project or building can attain by utilizing environmentally friendly building practices during construction or remodeling. LEED is the acronym that stands for Leadership in Energy and Environmental Design and is the Green Building Rating System developed by the U.S. Green Building Council. The model was developed in 1998 to encourage environmental awareness amongst government agencies, architects, engineers, developers, and builders.
Looking at the five environmental actions listed below; please rank the actions Nissan can take in order to make the greatest positive impact on the environment. (Please drag and drop the options so 1 is for greatest impact and 5 is least impact)
1
Nissan purchases enough Renewable Energy Certificates (RECs) so that all the miles driven within the 1st year of Nissan LEAF ownership for LEAFs sold in the United States is done so on certified “clean” energy (i.e. Nissan uses wind, solar, hydroelectric energy).
2
Nissan partners with a national “green” organization (i.e. Earth Day Network, Sierra Club) to promote environmental awareness and sustainability.
3
Nissan attains U.S. Green Business Council LEED certification for green building practices at it’s Corporate Facilities (around 10 locations).
4
Nissan partners with a green organization to plant one tree for every Nissan LEAF sold in a year.
5
Nissan dealerships sponsor a local park or recreation beautification program.
Page 3
Nissan LEAF Purchase Process and Charging Operations
At which stage are you in the Nissan LEAF purchase process?
Have taken delivery of my Nissan LEAF
Ordered- Will receive in the next 3 months
Ordered- Expected delivery 3-12 months
Placed Reservation- Waiting to order
Placed Reservation- Uncertain if I will order
Waiting to place a reservation when "hold" is lifted, I will place my order as soon as I can
Waiting to place a reservation when "hold" is lifted, however, I am uncertain if I will order
Interested in Nissan LEAF but uncertain if I will order
Do not intend to purchase
Page 4
Please rank the following attributes about the LEAF purchase experience.
(Please drag each option into your preferred order, 1 being your most favorite)
1
Amount of LEAF information available on the Nissan website
2
The LEAF Customer Journey buying experience is Internet-based
3
Level of engagement by the local dealer
4
The vehicle is built to my specifications
5
The home charger purchase and installation process
6
The online price negotiation process
7
The vehicle rollout is limited and exclusive
Page 5
Which electric vehicle types would you consider for your next vehicle purchase (or did you consider, if purchasing the LEAF)? (Check all that apply.)
100% battery electric vehicles like the LEAF
Plug-in hybrid electric vehicles like the Volt
Hybrid electric vehicles like the Prius
I don’t understand the difference between the groups
None of the above
To what degree would you seriously consider purchasing or leasing the following vehicles as your next vehicle? (If you have recently purchased or received one of the following vehicles, please select "I am decided - I will purchase or lease")
Toyota Prius
Chevy Volt
Nissan LEAF
I am decided – I will not purchase or lease
Definitely will not seriously consider purchasing or leasing
Probably will not seriously consider purchasing or leasing
Might or might not seriously consider purchasing
Probably will seriously consider purchasing or leasing
Definitely will seriously consider purchasing or leasing
I am decided – I will purchase or lease
When are you most likely to consider ordering a Nissan LEAF for your household? Would it likely be in...Choose One.
Already ordered or took delivery
The next 3 months
The next 4 months to 6 months
7 to 12 months from now
1 to 2 years from now
3 to 4 years from now
5 years or more
Will not purchase a Nissan LEAF
Not sure
Page 6
Where would you most likely charge your Nissan LEAF if away from home and around a variety of charge stations?
Dealership Electric Charging Station
Local Business Electric Charging Station (Starbucks, Cracker Barrel)
Public Electric Charging Station (Public park, rest area, gov't office building))
Gas Station Electric Charge Station
If you were an electric vehicle owner, what percentage of the time would you expect to charge your vehicle in each of these locations? (Please add to 100%)
At home
At work
At a public charger near home or work
At a public charger that is not near home or work
Total
Page 7
Perception of your social environments' willingness to try alternative fuel engines
What percentage of friends/co-workers/family are interested in EV media and news? (drag the bar to the appropriate percentage marker)
0 10 20 30 40 50 60 70 80 90 100
Friends
Co-Workers
Family
What percentage of friends/co-workers/family might buy an Electric Vehicle for their next car? (drag the bar to the appropriate percentage marker)
0 10 20 30 40 50 60 70 80 90 100
Friends
Co-Workers
Family
Page 8
Do you think the current 100% battery electric vehicle technology meets the day-to-day driving needs of most people you know? (If No, please explain)
Yes
No
I am uncertain
20,000 people have reserved the Nissan LEAF. What percentage of these people do you think will ultimately buy one?
(drag the bar to the appropriate percentage marker)
0 10 20 30 40 50 60 70 80 90 100 %
What do you feel is keeping others from purchasing an Electric Vehicle?
(Rank the following options by dragging them into the appropriate order with "1" being the top reason for not making an Electric Vehicle purchase)
1
Improve Battery Technology to Decrease Charge Time
2
Provide Electric Vehicles with a Lower Price Tag
3
Prove the LEAF has a Lesser Total Cost to Operate Versus Gasoline Engine Vehicles
4
Need Cheaper Electric Charger Installation Costs
5
Need Larger Size of Vehicle and Interior Room
6
Need Different Body Styles (i.e. SUV)
7
Need a Greater Top Speed
8
Need a Further Driving Range
9
Need a Larger Variety of Electric Vehicle Models
10
Need a Greater Charging Station Infrastructure Across the Nation
11
Need to Prove Battery Electric Vehicles are Dependable and Meet Expectations
Page 9
In this year’s State of the Union Address, President Obama announced a goal of putting one million plug-in electric vehicles on the road by 2015. This is roughly equivalent to the share of hybrid vehicles on the road today. In how many years do you think U.S. consumers will reach this goal?
0-3 years
3-5 years
5-10 years
10-20 years
Not within the next 20 years
Please provide insight into why you answered the above question as you have.
Page 10
100% Electric versus Plug-In Hybrid
Are you aware of the differences between a plug-in hybrid and a 100% battery electric vehicle?
Yes
No
Page 11
Of the following technologies, which do you feel is the better long-term solution for the planet's longevity and peoples' commuting needs?
100% Battery Electric Vehicles
Plug-in Hybrid Vehicles
Do you feel more plug-in hybrids will be on the road this year than 100% battery electric vehicles?
Yes
No
Page 12
Luxury Consideration and Segmentation
If an Infiniti luxury electric vehicle were available, to what degree would you consider purchasing or leasing it?
I am decided – I will not purchase or lease
Definitely will not seriously consider purchasing or leasing
Probably will not seriously consider purchasing or leasing
Might or might not seriously consider purchasing
Probably will seriously consider purchasing or leasing
Definitely will seriously consider purchasing or leasing
I am decided – I will purchase or lease
Infiniti Luxury Electric Vehicle
Page 13
Which best describes how you buy new technologies?
Among the first to purchase new innovations and willing to accept the risk inherent in the cutting edge.
An opinion leader for the majority and fast follower of the cutting edge.
Adopt new things once enough time has passed to prove them. Buy new products slightly earlier than most.
Adopt new innovations with skepticism, after they are well-proven. Buy new products slightly later than most.
I almost exclusively buy tried-and-true products.
How many vehicles do you have in your household?
0
1
2
3
4
5 or more
How long do you typically keep a vehicle in your household?
Every year or less
Up to 2 years
Up to 3 years
Up to 4 years
Up to 5 years
Up to 6 years
7 or more years
My household has yet to replace a vehicle
Page 14
If you would like to provide any additional feedback regarding the Nissan LEAF or Electric Vehicle technology in general please use the text box below.
