http://www.toyota.com/about/images/operations/numbers/TMOB0166_2013_LARGE_BROCHURE_WEB_USE_tiled2.pdf
2013, Toyota had 5,814 direct and 20,455 dealer jobs in California
if each 'dealer' job had a multiplication of 3 (for shared with other brands, in the chain) then that is about 65,000 potential customers within the Toyota family in California. Due to requirement for hydro-static testing, the life of Mirai is probably 5 years, (or if they are lucky, it might be 10 years and include 1 expensive test) 5 years is the realistic USA life (fresh Mirai equates to fresh CARBs)
Keeping it in the family, Toyota could lease 12,000 Mirai per year, indefinitely, in California, and not saturate its internal market.
2013, Toyota had 5,814 direct and 20,455 dealer jobs in California
if each 'dealer' job had a multiplication of 3 (for shared with other brands, in the chain) then that is about 65,000 potential customers within the Toyota family in California. Due to requirement for hydro-static testing, the life of Mirai is probably 5 years, (or if they are lucky, it might be 10 years and include 1 expensive test) 5 years is the realistic USA life (fresh Mirai equates to fresh CARBs)
Keeping it in the family, Toyota could lease 12,000 Mirai per year, indefinitely, in California, and not saturate its internal market.