Advertising needs to be aimed more at Women

Several women have been very impressed with my Leaf especially when I showed them the interior space and mentioned there is no maintenance. These are very important factors especially for mother’s chauffeuring their children to school and activities. I suggest a video showing an average mom chaffering her children to school and a after school sporting event that requires at least half of the rear seat being folded down to hold sports equipment. You could end with mom plugging in the car at home mentioning to her neighbor that this requires the same amount of maintenance as her cell phone.

Come to think of it, I cannot remember a LEAF Ad that has featured a female driver. I have noticed that more women than men approach me to ask questions about our LEAF. My guess is Nissan will hold off targeting the finer half of the population until they get us knuckle dragging guys figuring EV's are OK.

some women will get anxious about range, you have to cover that first.

guys talking about what women want and need or worry about.

some of my best friends are women, and they tell me....