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RegGuheert
Posts: 5330
Joined: Mon Mar 19, 2012 4:12 am
Delivery Date: 16 Mar 2012
Leaf Number: 5926
Location: Northern VA

Why is the LEAF pulling away from the Volt?

Tue Jul 01, 2014 9:39 am

In 2012, the Volt outsold the LEAF handily (23,461 versus 9819). In 2013, Volt held a slim lead (23,094 versus 22,610). But this year, Volt is backsliding while LEAF is still gaining: (8615 versus 12736).

Is it simply that the Volt has real competitors in its space while LEAF does not (Tesla Model S excluded)? PiP seems to be eating Volt's lunch now and the Ford Energi product sales are ramping up nicely. Is PiP winning because of the very high gas mileage and high electricity prices in CA? Prii have more utility than the Volt? No offense, but I don't quite understand the appeal of the Ford products. Default plug-ins for Ford lovers?

I do expect LEAF sales to continue to ramp up assuming 2015 battery holds up well and a refresh is coming in the next year or two.

It just seems like Volt sales are waning and I am wondering what's behind it all. And what will it take for GM to recover some momentum in the plug-in arena?

Edit: Adding a plot of LEAF sales as a percentage of Chevy Volt sales (updated through April 2016):

Image
Last edited by RegGuheert on Fri May 06, 2016 8:12 am, edited 3 times in total.
RegGuheert
2011 Leaf SL Demo vehicle
2011 miles at purchase. 10K miles on Apr 14, 2013. 20K miles (55.7Ah) on Aug 7, 2014, 3K miles (52.0Ah) on Dec 30, 2015, 40K miles (49.8Ah) on Feb 8, 2017.
Enphase Inverter Measured MTBF: M190, M215, M250, S280

DanCar
Posts: 869
Joined: Sat Apr 24, 2010 12:00 am
Delivery Date: 10 Mar 2013
Location: SF Bay area, 94043

Re: Why is the LEAF pulling away from the Volt?

Tue Jul 01, 2014 9:57 am

Volt is:
1. more expensive to buy
2. more expensive to maintain
3. less interior space.

On the plus side, has longer range.

User avatar
RegGuheert
Posts: 5330
Joined: Mon Mar 19, 2012 4:12 am
Delivery Date: 16 Mar 2012
Leaf Number: 5926
Location: Northern VA

Re: Why is the LEAF pulling away from the Volt?

Tue Jul 01, 2014 10:07 am

DanCar wrote:Volt is:
1. more expensive to buy
2. more expensive to maintain
3. less interior space.

On the plus side, has longer range.
Agreed, but those things have always been true, yet the Volt went from outselling the LEAF by ~2.5:1 to now trailing by 2:3.
RegGuheert
2011 Leaf SL Demo vehicle
2011 miles at purchase. 10K miles on Apr 14, 2013. 20K miles (55.7Ah) on Aug 7, 2014, 3K miles (52.0Ah) on Dec 30, 2015, 40K miles (49.8Ah) on Feb 8, 2017.
Enphase Inverter Measured MTBF: M190, M215, M250, S280

smkettner
Posts: 6977
Joined: Mon Aug 09, 2010 10:13 pm
Delivery Date: 26 Feb 2014
Location: Orange County, CA

Re: Why is the LEAF pulling away from the Volt?

Tue Jul 01, 2014 10:07 am

No CA green stickers for the month
GM quality is in serious doubts even if Volt is a great vehicle.

I don't see a big breakout by LEAF yet.... more that Volt is dropping.
1 bar lost at 21,451 miles, 16 months.
2 bar lost at 35,339 miles, 25 months.
LEAF traded at 45,400 miles for a RAV4-EV

pkulak
Posts: 756
Joined: Thu Sep 19, 2013 4:08 pm
Delivery Date: 18 Sep 2013
Location: Portland, OR

Re: Why is the LEAF pulling away from the Volt?

Tue Jul 01, 2014 10:15 am

GM is not is super-good shape right now...

MikeinDenver
Posts: 328
Joined: Mon Apr 28, 2014 10:40 am
Delivery Date: 03 May 2014
Leaf Number: 413923
Location: Columbus, OH

Re: Why is the LEAF pulling away from the Volt?

Tue Jul 01, 2014 10:40 am

Recall, Recall, Recall.......
2013 SL

SteveInSeattle
Posts: 455
Joined: Sat Jul 31, 2010 4:33 pm
Delivery Date: 03 May 2011
Location: Lake Forest park, WA
Contact: Website

Re: Why is the LEAF pulling away from the Volt?

Tue Jul 01, 2014 10:49 am

It's not because of the recalls, if the recalls were a factor June sales would not have been a seven year high for GM. Ultimately it is price, everything sells (even the Yugo) for the right price. If the Volt was only $4,000 more than the Cruze after tax credits the demand would go way up.
2013 lease ended, purchased a red 2015 SL Premium from Ray Ishak at Magic Nissan. Good deal + rebates + $7500 tax credit + no sales tax = Leaf for Sentra money.

User avatar
RegGuheert
Posts: 5330
Joined: Mon Mar 19, 2012 4:12 am
Delivery Date: 16 Mar 2012
Leaf Number: 5926
Location: Northern VA

Re: Why is the LEAF pulling away from the Volt?

Tue Jul 01, 2014 10:52 am

SteveInSeattle wrote: Ultimately it is price, everything sells (even the Yugo) for the right price. If the Volt was only $4,000 more than the Cruze after tax credits the demand would go way up.
Do you think Nissan getting the LEAF starting price below $30,000 in 2013 was a key accomplishment?
RegGuheert
2011 Leaf SL Demo vehicle
2011 miles at purchase. 10K miles on Apr 14, 2013. 20K miles (55.7Ah) on Aug 7, 2014, 3K miles (52.0Ah) on Dec 30, 2015, 40K miles (49.8Ah) on Feb 8, 2017.
Enphase Inverter Measured MTBF: M190, M215, M250, S280

Zythryn
Posts: 897
Joined: Fri Jun 04, 2010 4:49 am

Re: Why is the LEAF pulling away from the Volt?

Tue Jul 01, 2014 11:02 am

I suspect a large part of the issue is the GM dealer network.
Many dealers are indifferent to the Volt, while some are downright hostile. A few are enthusiastic, but they seem to be a small minority.

GM also spent well over a decade belittling hybrids and fuel efficiency, so they need to turn that around.

Their lack of advertising and marketing has been a contributing factor as well. I don't see much better from Nissan though.
Previous owner of Prius, Volt & Leaf
Current owner of Model S
http://www.netzeromn.com

MikeinDenver
Posts: 328
Joined: Mon Apr 28, 2014 10:40 am
Delivery Date: 03 May 2014
Leaf Number: 413923
Location: Columbus, OH

Re: Why is the LEAF pulling away from the Volt?

Tue Jul 01, 2014 11:16 am

SteveInSeattle wrote:It's not because of the recalls, if the recalls were a factor June sales would not have been a seven year high for GM. Ultimately it is price, everything sells (even the Yugo) for the right price. If the Volt was only $4,000 more than the Cruze after tax credits the demand would go way up.


I was just saying what everyone sees that looks at daily news. People obviously still buy junk cars or GM wouldn't be in business.
2013 SL

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