I'm not sure how you e-blasted your link to the newsletter, but I'm almost wondering if that somehow disqualified you. According to the contest rules, the three acceptable methods of sharing the link were e-mail, Facebook and Twitter. I don't know if they'd actually bother to police the voting, but they'd probably DQ people like the guy who posted a supplemental video on YouTube to get people to vote for him. (Friends of mine also ran into problems with the confirmation e-mail going into their spam folder, so that may have been a factor as well.) I also noticed that you may have been competing with HPEV (a.k.a. Beaker) given the timing of your post. The humor factor in his may have helped his video get further in the long run.
Either way, I don't think it was a problem with the quality of your message. I think it was just the same phenomena we all ran up against in this contest. I seriously debated whether or not to use our 30 seconds to talk earnestly about the kind of future that this car represented for us and our children, but in the end my wife pointed out that 1) most EV fans already knew most of what I planned to say, and 2) it definitely wouldn't go viral among the non-EV crowd because people wouldn't find it interesting enough to forward. In the end I settled for a less detailed message and we let the kids cut up in front of the camera in the hopes that it would be funny/endearing enough to get our more sympathetic friends to forward it. Even if the quality of the message wasn't up to my standards, it seems to have made it further into the non-EV crowd than I could have hoped, which in the end may be more important. :|
Depending on how this contest ends I may end up owing my wife for life because we got notified in December that we won the Portland competition. We just got our bike yesterday.
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Congratulations for winning the Portland competition.
Facebook and Twitter are the only two eligible social media sites to post the video but there is nothing in the rules pertaining to sending out links to newsletters. In fact the official rules state "This is a contest of skill designed to test the registrants’ abilities to use their networking skills utilizing social media to obtain votes from friends and family for their videos. ...registrants will be encouraged to use viral marketing skills to get friends and family to vote for their video by viewing it on the social media site and voting for it. Don't you consider anyone who votes for you as a new friend, even if they never met you before they watched the video?
Speaking of which - Vote for me to win a Nissan Leaf Electric Car
https://www.drivenissanleaf.com/Win/Vote.aspx?b=CBXX4QEKBNTZ