Besides, looks are all subjective.
This is really the point, re aesthetics. Just about any car on the road will be deemed good-looking or ugly by someone. The LEAF has been pretty polarizing itself, especially early on. As was the Prius. The Juke. And oh my goodness, the Cross Cab Murano....the list is endless.
But I agree with evnow that when production is limited as much as this one is likely to be, an automaker can take more risk in this regard. They only have to find a small number of people who find it attractive (or don't care what it looks like, as is the case for some EV drivers too). And a hydrogen vehicle will only be an emotional/values-driven purchase/lease in the near term; there's not much chance that it'll be a more pragmatic choice than its alternatives. So those who choose it are likelier to want it to be very distinctive looking so that it gets noticed.
And to put an even finer point on it, I'm not convinced Toyota cares how many people like its looks or want to buy it.
I'm more indifferent to looks than most, but are there really people who LIKE the looks of the Juke?
The LEAF is undoubtedly polarizing, but at least it's distinctive. I've always assumed that the antipathy towards the Prius (2nd and 3rd gen; the 1st gen was so nondescript as to be unnoticeable) was more ideological in nature, but then I rather like the looks. Not that I could miss seeing them, as the only cars you're more likely to see around here are the ubiquitous CivCamCordorollas.
OT but what the hell, my list of the top five best looking EVs:
1. Focus Electric. Best looking of the gas compact hatchbacks (Mazda 3, Golf etc.), and just as nice as a BEV.
2. 500e. Tough call on this, I go back and forth between 1st and 2nd. It's hard to make a car this small with good proportions and looks, because customers can't be shrunk to fit except by self-selection. Thus, mini-compacts tend to look like babies, heads too big for their bodies. At best, these cars look cute. Fiat has pulled off a miracle here; these cars are cute but never cross the line into cutesy (except the ones that have had eyelashes added), and aggressive.
3. Model S/Volt (tie). The Model S is a nice albeit conventional looking big sedan (I know, it's a hatchback, but it has a sedan roofline). It looks like lots of other big sedans, which also look like it; I saw two same color Model S' turn a corner in front of me one after the other, or so I thought until I saw the 4 rings on the tail of the second. Jags, Mazda 6s, Lexus, you name it, they probably share several design cues. The one area I find less than pleasing is the rear fenders. The 'step' makes them look a bit broad in the beam, almost a middle-age spread, when seen from the rear.
The Volt is distinctive without being polarizing. The only car that I ever confuse it with when seen from some rear or side angles is the Scion tC. I rather like its looks, even though I know it has far too restrictive blindspots for me ever to be comfortable driving one.
4. Kia Soul EV. I like the Soul (I liked the Element too), as I appreciate functionality that has a little character.
5. i8/Panamera. Just because.