https://www.greencarreports.com/news/11 ... th-americaDaimler and BMW call it quits on car-sharing in North America
Car-sharing, at least as we know it, looks likely to go down in history as a trend that went in and out with the 2010s.
With a terse announcement Wednesday, one of the biggest longtime players—the newly unified Share Now, from Daimler AG and the BMW Group—declared that it’s withdrawing completely from North America and cutting more of its European operations. . . .
Share Now announced in October that it was withdrawing from Portland, Austin, Calgary, and Denver by October 31 and Chicago by December 31, citing a “highly volatile” market and noting to Green Car Reports “a quickly-changing mobility landscape.”
The demand for cars to go had clearly changed. Portland and Austin had been two of Car2Go’s original launch markets, and the company in 2012 called Portland one of its strongest markets globally.
With that October contraction, the company had said it was “refocusing its efforts and resources on the cities that present the clearest path to free-floating carshare success”—in New York City, Washington D.C., Montreal, Vancouver, and Seattle.
Not even the operations in those cities can apparently deal with “two extremely complicated realities” Share Now pointed to in North America—firstly, echoing a statement it made in October about “the volatile state of the global mobility landscape,” and secondly, pointing to “the rising infrastructure complexities facing North American transportation today.”
Too many challenges from ride hailing and going electric
Share Now stopped short of calling out ride-hailing apps like Uber and Lyft as the issue, but it pointed to “a rapidly evolving competitive mobility landscape, the lack of necessary infrastructure to support new technology (including electric vehicle car share) and rising operating costs.”
Car-sharing is going electric (as both Car2Go and Reach Now had independently said in the past), but the new company perhaps isn't seeing enough upside in the hurdles involved in keeping cars charged.
"Moving forward, Share Now will focus on the remaining 18 European cities. We, along with out shareholders, believe these markets show the clearest potential for profitable growth and mobility innovation.”
Reuters pointed to a statement made by BMW chief executive Oliver Zipse last month, that "there are potentially 'disrupting' business models that rely on car usage rather than car ownership. But they are focused on very specific areas with high population densities to ensure high utilisation rates."
Less focus on the environment, community... so what's the advantage over Uber?
In the U.S., the direction of car-sharing has changed over the years. Car2Go had been originally focused around utilitarian, bare-basic Smart Fortwo two-seaters—some of them electric—while BMW’s Reach Now was the more glamorous of the two, starting with BMW and Mini models and aiming toward young professionals. Car2Go later refocused to something less community-oriented, with smaller service areas and more Mercedes-Benz vehicles.
While several major academic studies have found ride-hailing services like Uber and Lyft to add to pollution concerns in major metro areas, the effect of car-sharing users has generally been that they combine it with other modes of transit like biking or public transit, with a significant drop in the number of privately owned vehicles. . . .
This pessimism about car-sharing viability would have been unheard of five years ago. By the middle of the decade nearly every major automaker was developing a large-scale plan for car-sharing, assuming a certain portion of its fleet might be free-floating and loaded with brand-building possibility. But today the bets are being waged toward either ride-hailing or car-subscription models.
Futurists are just as keen now as they were at the start of the decade about personal ownership going out of style in the future, but we seem just as distant as then on how exactly such a free-flowing model might work financially. Whoever figures it out is going to make a killing.
https://www.mckinsey.com/industries/aut ... 8bbe890589The future of mobility is at our doorstep
https://www.greencarcongress.com/2019/1 ... ctica.htmlTractica forecasts Mobility as a Service to grow at 24% CAGR to become $563.3B market by 2025
A new report from Tractica forecasts that the global market for Mobility as a service (MaaS) to grow at a compound annual growth rate (CAGR) of 24.0% to become a $563.3 billion market by 2025, largely driven by ride-hailing applications. Tractica defines mobility as a service (MaaS) as technology-driven programs that enable people to gain access to vehicles on an as-needed basis.
Tractica expects the Asia Pacific region to continue to be the largest market based on its massive and growing urban population and its expansive manufacturing capacity as a global and automotive and technology hub.
North America is forecast to be the second largest market since it is a pioneer and supporter of ride-hailing and vehicle subscription services. The Middle East & Africa will be the fastest growing market (27.3% CAGR) due to a rapidly increasing population and MaaS providers expanding into the region.
The global population is moving into and near cities, with the majority of people now living in urban areas. This is putting a strain on transportation infrastructure and transit systems and has created demand for services that enable people to forego using their own vehicles and instead share transportation services with others. . . .
https://www.tractica.com/research/mobil ... a-service/Mobility as a Service
Ride-Hailing, Carsharing, Vehicle Subscriptions, E-Scooter Sharing, and E-Bike Sharing: Global Market Analysis and Forecasts
https://www.axios.com/e-scooter-startup ... 40e03.htmlE-scooter startup Lime shuts in 12 markets, lays off around 100
Scooter company Lime is laying off about 14% of its workforce (roughly 100 employees) and shuttering operations in 12 markets as it seeks to become profitable this year, the company tells Axios.
Why it matters: After two years of explosive growth, scooter companies have entered a new phase—survival of the fittest in a capital-intensive, money-losing industry.
The big picture: Lime is not the first or only scooter company to make cuts.
What they're saying: "We’re very confident that in 2020, Lime will be the first next-generation mobility company to be profitable," Lime president Joe Kraus tells Axios.
- Bird, Scoot, Lyft, and Skip have all held layoffs or retreated from certain markets over the past year.
Lime too has made small cuts, as when it suspended operations and laid off workers in St. Louis in late 2018, though it emphasizes to Axios that it will continue to expand to new markets this year.
The companies have generated headlines for huge losses as they attempt to manage vehicle attrition, labor costs, and regulatory battles.
Details: Lime is ending operations in 12 markets where it says business was underperforming.
- He said that projection is based in part on improvements to Lime scooters' longevity, which in 2019 went from from six months to about 14 months. . . .
- In the US: Atlanta, Phoenix, San Diego, San Antonio.
In Latin America: Bogota, Buenos Aires, Montevideo, Lima, Puerto Vallarta, Rio de Janeiro and Sao Paulo.
In Europe: Linz (Austria).
https://electrek.co/2020/01/13/revels-e ... alifornia/Revel’s 30 mph shared electric mopeds have (finally) made it to California
. . . The news comes as Revel announces that it is launching a fleet of 1,000 electric mopeds under an OakDOT permit program.
Licensed drivers over the age of 21 who pass a safe driving record check will be able to sign up for the Revel program and rent the electric mopeds. The service will cover the entire city of Oakland.
Rides cost $1 to begin and $0.29 per minute until the ride has finished. The electric mopeds are free-floating, meaning they are parked in proper spaces around the city and must be parked again legally when riders are finished. . . .
Revel has been expanding rapidly after completing a large fundraising round earlier this year. The company began operations in New York City and then quickly expanded into Washington D.C., Miami, and Austin.
The electric mopeds have received praise as an improvement over standing electric scooters due to their faster speeds, legal parking requirements that don’t block sidewalks, inclusion of helmets on every vehicle, and longer lifespan of the vehicles themselves.
Many riders also prefer the seated of nature of the scooters, finding them to be more comfortable and providing a more stable platform.
Revel isn’t the only seated electric scooter operator in California though. It will now have to compete with incumbents like Wheels. Bird also operates the Bird Cruiser seated electric scooter in California, which is available through its subsidiary Scoot.
https://www.greencarreports.com/news/11 ... p-platformHyundai partners with subscription-EV company Canoo to co-develop platform
The California startup Canoo emerged from its stealth mode less than five months ago (just 19 months into its existence) and presented a radically rethought subscription-based vision for getting around—including four distinct vehicles.
That caught the attention of Hyundai Motor Group, and partnership between the two companies sounds equally on the fast track. Hyundai and Canoo Tuesday announced a partnership in which Canoo will provide “engineering services” to help develop an electric vehicle platform based on Canoo’s scalable skateboard architecture. . . .
Canoo is building its entire business on some ideas that most automakers haven’t warmed up to yet—like an all-inclusive subscription-based model, free of car ownership, plus driver aids like Tesla Autopilot and the encouragement of ride-sharing. . . .
Hyundai said that with Canoo it will co-develop “a cost-effective Hyundai platform concept that is autonomous ready and suitable for mass adoption.” In September Canoo said that its drive systems are only up for “Level 2+”—meaning the driver would still be responsible and engagement would be expected at all times but some tasks might be automated.
Canoo plans to launch its service in Los Angeles in 2021, and is already cultivating a waitlist with Tesla-like referral perks. . . .
https://www.sfgate.com/bayarea/article/ ... 071339.phpPay to charge Lime scooters has sunk so low 'juicers' won’t do it anymore
Independent contractors employed by Lime to charge its scooters allege that the pay rates have sunk so low, it’s not worth doing anymore, according to Vice.
The juicers, as they’re called, are facing a 30% pay cut in Oakland, according to IndyBay and confirmed by commenters in a Reddit group for juicers. Thus, most juicers have stopped charging the scooters since after taxes and their own expenses from going to pick them up (in their own cars and trucks), they say they're no longer making a profit.
“At $3.30 you're basically paying Lime for the privilege of charging their scooters for them,” one juicer commented on Reddit. . . .
We deeply value our Juicer community and the help they provide in ensuring scooters are fully charged and ready to use. Lime regularly makes minor adjustments across a range of business inputs in every market we operate, all with the goal of providing our riders a reliable, affordable and convenient transportation option. Of course, every market is different and we scale Juicer pay to reflect local conditions," the company said in a statement to SFGATE. . . .
In January, Lime laid off about 100 people and exited 12 markets, despite its $2.4 billion valuation last year.
https://www.greencarreports.com/news/11 ... e-in-parisRenault launches new all-electric car-sharing service in Paris
Automaker-operated car-sharing services haven't achieved much success, but that hasn't deterred Renault from launching one in Paris. Renault's Zity car-sharing service, which started in Madrid in 2017, will launch in the French capital in March.
Zity will make 500 Renault Zoe electric cars available to Parisians through a mobile app. Similar to other car-sharing services, drivers will be able to use the app to locate the nearest car, reserve it, and unlock it when they're ready to go.
Renault will not charge a subscription fee, so users will only pay for the use of cars. Rates will be charged per minute, and in fixed-time blocks of four hours, eight hours, and 24 hours. Users will also be able to purchase "economy packs" of prepaid time credit.
Battery packs in all cars will be monitored for charge to ensure users aren't left with depleted packs. If the charge falls below a "minimum level," the car will be taken out of service for recharging, Renault said.
Renault believes there is robust demand for car sharing in Paris. About 20% percent of Parisians use car sharing, the automaker said.
Indeed, Paris was previously home to Autolib, a car-sharing service that used its own dedicated vehicle—the Bolloré Bluecar electric hatchback.
While the fleet of Bluecars was rented as much as 5,000 times per week in 2012, it shut down in 2018. The same fate befell BlueIndy, a related enterprise that brought Bluecars to the streets of Indianapolis.
Car-sharing services backed by automakers haven't fared much better. . . .