Volusiano
Well-known member
It looks like Nissan has a preference to promote people to lease instead of buy. So why would it be afraid to publish a battery price that may discourage people from buying? If the price scares people away from wanting to buy a LEAF, it still shouldn't scare anybody away from wanting to lease one if it is in fact the EV they want to get. In fact, it should have the effect Nissan desires -> to lease more than sell.
For those who truly want to buy and not lease no matter what, the lack of a battery price now inhibits them from making a purchase decision. They'll end up buying another EV brand (which has a battery price) and Nissan loses out on a sale anyway. So why not just publish a price even if it's high, with everyone's understanding that the price can only go lower?
So the Nissan's excuse about some survey preventing them from publishing a battery price is not good justification to me. If that's the case, why didn't they also ask those same people in the survey whether they would BUY (not lease) a LEAF if there's no published battery price at all? I would surmise that Nissan will get a overwhelming and resounding NO for a response.
I agree with thankyouOB that Nissan's survey probably did not truly target (and should have targeted) the right audience who just wants to buy and not lease.
For those who truly want to buy and not lease no matter what, the lack of a battery price now inhibits them from making a purchase decision. They'll end up buying another EV brand (which has a battery price) and Nissan loses out on a sale anyway. So why not just publish a price even if it's high, with everyone's understanding that the price can only go lower?
So the Nissan's excuse about some survey preventing them from publishing a battery price is not good justification to me. If that's the case, why didn't they also ask those same people in the survey whether they would BUY (not lease) a LEAF if there's no published battery price at all? I would surmise that Nissan will get a overwhelming and resounding NO for a response.
I agree with thankyouOB that Nissan's survey probably did not truly target (and should have targeted) the right audience who just wants to buy and not lease.