LTLFTcomposite said:
Tesla did/is doing it by being cool. Surprisingly none of the other manufacturers have figured this out; you'd think with their marketing prowess it would be easy.
What, it's all about "cool", a new marketing lexicon? Again naivete abounds. And what of any real significance
has Tesla really done? Is this what "cool" means?:
1. Has continued to lose money on each vehicle sold.
2. Scammed potential buyers to loan it close to 1/2 billion dollars, based on an imaginary $35K BEV with
implied standard features found in the Model S.
3. Failed to convince Panasonic of its long term viability, affecting Panasonic's willingness to fulfill its $2B
commitment to Giga.
4. Has no key technological ecosystem protecting the market share it may achieve in the future.
5. Recently lowered the Model X price to increase declining demand.
6. Has essentially indicated that it really couldn't care less about selling a high volume $35K BEV.
7. Continually fails to meet its corporate sales guidance.
8. Has battery production problems even at it comparatively small vehicle production volume.
9. Other than for battery production, Tesla is not as highly vertically integrated as most automotive OEMs.
Thus is highly reliant on its key suppliers.
10. With the Model X target ASP of $45K - $50K, Tesla will begin to cannibalize the sales of the Model S,
thus further reducing its long term viability.
Real "cool", to the naive!