edatoakrun
Well-known member
If Nissan is as serious about making money on the Gen two as it says it is, and refusing to cut prices below cost, then the sales rate will depend largely on conditions outside Nissan's control, economic conditions, gas prices, and incentive levels in major markets.
But I wouldn't be surprised if it reached an annual sales rate of ~100k worldwide in the first year after production reaches full speed in all three factories.
So, I'll guess ~50k produced for the 2018 MY, and the first ~100k Gen two LEAFs sold by 4/1/19.
In comparison, it took Nissan over three years to sell 100k Gen one LEAFs:
11/7 edit title to add: (200k?, 300k?)
But I wouldn't be surprised if it reached an annual sales rate of ~100k worldwide in the first year after production reaches full speed in all three factories.
So, I'll guess ~50k produced for the 2018 MY, and the first ~100k Gen two LEAFs sold by 4/1/19.
https://asia.nikkei.com/Business/Companies/Nissan-s-new-Leaf-puts-reality-before-romanticism?page=1Nissan's new Leaf puts reality before romanticism
TOKYO -- Nissan Motor's revamped Leaf, its signature fully-electric car, is slated to go on sale in Japan on Monday.
The new model from an automaker that calls itself an electric-car leader has a sales target of 100,000 or so units a year. The number does not sound particularly ambitious, considering that rival Tesla's latest Model 3 attracted 500,000 or so orders.
Behind Nissan's moderate attitude is a bitter lesson of struggling to balance the dream and the reality of pushing the next-generation vehicles.
"Sustainability is the most essential thing for a business," said Hideyuki Sakamoto, executive vice president of the automaker. "Nissan isn't a gambler." The comment was an indication that the automaker would not try to sell as many Leafs as possible by offering low prices...
While adequately featuring state-of-the-art technology, Nissan made the most of parts from the previous Leaf to achieve the desired cost-profitability balance for the revamped version.
"The new Leaf is not a loss-making model," said a Nissan executive...
In comparison, it took Nissan over three years to sell 100k Gen one LEAFs:
http://www.mynissanleaf.com/viewtopic.php?f=4&t=13514&start=10When will LEAF sales reach 100,000?
11/7 edit title to add: (200k?, 300k?)