2016 Chevy Volt rollout includes attack ads on Nissan Leaf, Toyota Prius
...starting later this fall, two long-form ads will debut on the Internet. The first one, a shot at the battery electric Nissan Leaf, aims to show how the Volt eliminates range anxiety -- the fear of running out of battery power. The second ad compares the nickel metal hydride battery technology in the top-selling Toyota Prius to that of late 1990s consumer electronics. The Volt uses more advanced lithium ion batteries.
The ads will have a familiar look and feel. They continue the focus group setting featuring consumers -- not actors -- that Chevrolet showcased earlier this year when it touted high strength steel against aluminum in a bid to put a few dings in Ford’s new lightweight F-150.
Chevrolet’s global chief marketing officer, Tim Mahoney, said those ads have been extremely effective in helping improve Chevrolet’s brand image. Mahoney said Chevrolet’s “shattering perceptions” ads have bumped consumers’ favorable opinion of the brand by 3 percent.
The Leaf ad traps the focus group between floors in dead elevators, leaving them stranded there to emphasize the frustration of being stuck, a major concern for drivers of battery powered cars such as the Leaf...
http://www.autonews.com/article/20150930/RETAIL03/150939993/2016-chevy-volt-rollout-includes-attack-ads-on-nissan-leaf-toyota
Perhaps Nissan will counter with an ad showing an elevator equipped with an
ICE range-extender.
As the crowded elevator passes the fiftieth floor of a high-rise, the ICE stars up.
At the hundredth floor, the door opens, and a smog cloud slowly clears to reveal all the elevator passengers dead of asphyxiation...