FalconFour
Well-known member
Nissan is advertising about 100 times more Altimas than they are LEAFs. They're not even trying.
So to fill that gap and get the word out on the streets, I "dreamed" up this very simple campaign last night, half dozing off to sleep. Had to get up and nail it out in Photoshop.
The idea is to cut beyond the numbers and specific performance figures, the questions everyone asks about "range" and "speed" (a.k.a. "is it AS GOOD as my gas car?"), and go right for the "you can see I love it. why are you asking such silly questions?".
I've been dreaming electric for years...
PDF: https://dl.dropbox.com/u/35284720/postfiles/LEAF%20-%20Imagine.pdf" onclick="window.open(this.href);return false;
PSD: https://dl.dropbox.com/u/35284720/postfiles/LEAF%20-%20Imagine.psd" onclick="window.open(this.href);return false;
Thoughts?
So to fill that gap and get the word out on the streets, I "dreamed" up this very simple campaign last night, half dozing off to sleep. Had to get up and nail it out in Photoshop.
The idea is to cut beyond the numbers and specific performance figures, the questions everyone asks about "range" and "speed" (a.k.a. "is it AS GOOD as my gas car?"), and go right for the "you can see I love it. why are you asking such silly questions?".
I've been dreaming electric for years...
PDF: https://dl.dropbox.com/u/35284720/postfiles/LEAF%20-%20Imagine.pdf" onclick="window.open(this.href);return false;
PSD: https://dl.dropbox.com/u/35284720/postfiles/LEAF%20-%20Imagine.psd" onclick="window.open(this.href);return false;
Thoughts?