Interesting marketing strategy by the ONLY i3 dealer in all of Quebec.
i-dealers are supposed to have dedicated floor space for i-vehicles. Well, this one put their i3 "on display" in a distant corner, closer to the service department than anything else. Someone who went to the dealer only for the i3 had a hard time finding it.
When they did finally locate the vehicle, they found it locked up tight. It took 30 minutes for someone to find the keys so they could even sit down in the car.
An organization offered test drives of EVs over two days last week at the Gilles-Villeneuve race track in Montreal. Most of the cars were supplied by private owners, but help was needed for ones that don't yet exist in private hands in Quebec. For example, a Cadillac dealer offered two ELRs. BMW did supply an i3 for the first day, reserved for the media. However, unlike Cadillac, they didn't show up for the day reserved for the public. They also couldn't be bothered to have the i3 stay around an extra two hours the first day to participate in the World Record of 438 EVs in parade (the ELRs were there.)
Evidently, they've only been allocated 40 i3s for the entire model year, and they're all reserved, so they're not motivated to promote EVs.