I-MiEV priced at $27,990 (+dest $750ish) in the US, which is very aggresive (imo). Reservations start tomorrow. Deliveries to California, Oregon, Washington and Hawaii by November 2011, followed by the northeastern U.S. market by March 2012 with nationwide availability expected by December 2012.
http://media.mitsubishicars.com/releases/89b5cb15-e4d6-3752-a3b5-883c4dad9d1d
"The breakthrough Mitsubishi i is the most affordable 100% electric-powered mass-market production vehicle available in North America. Its net MSRP* after federal tax credit is a very affordable $20,490 for the standard ES model and only $22,490 for the upgrade SE version, making the starting price for the all-new Mitsubishi i several thousand less than other mass produced electric vehicles available in the market."
http://media.mitsubishicars.com/releases/89b5cb15-e4d6-3752-a3b5-883c4dad9d1d
"The breakthrough Mitsubishi i is the most affordable 100% electric-powered mass-market production vehicle available in North America. Its net MSRP* after federal tax credit is a very affordable $20,490 for the standard ES model and only $22,490 for the upgrade SE version, making the starting price for the all-new Mitsubishi i several thousand less than other mass produced electric vehicles available in the market."