(page 28)
Musk seems to be poised to attempt to do for homes what he did for cars, divert public benefit programs into subsidies for the well-to-do seeking new outlets for displays of conspicuous consumption.
Just as TSLA has sold a number of ~$100k BEVs, I imagine TSLA will be able to sell quite a few ~$100k solar roofs with integrated battery storage (and also maybe a few ~million dollar roofs, to
The princes of Silicon Valley) if the buyers are able the cost of their fashion statements subsidized by the current 30% federal investment tax credit, and other public subsidy programs.
The WSJ gives a good overview of the scheme in the article below.
How could anybody call Tesla a cult?
Tesla CEO Elon Musk Aims to Make Solar Panels as Appealing as Electric Cars
Mr. Musk lays out vision of how his proposed merger of Tesla Motors, SolarCity would work
Elon Musk wants to make solar-roof panels as sexy as his electric luxury cars.
Mr. Musk, who is chairman of both Tesla Motors Inc. and SolarCity Corp., laid out in broad strokes his vision for how his proposed merger of the two companies would result in an integrated system of solar panels, wall-mounted batteries and electric cars...
“The goal is…to make solar roofs that look better than a normal roof, generate electricity, last longer, have better insulation and an installed cost that is less than a normal roof plus the cost of electricity,” he said.
The audience greeted his words with cheers of encouragement, including an attendee who yelled, “Save us, Elon!”
Consumers equipped with the products of the combined companies could generate enough clean energy to help reduce global greenhouse gases, he said, and score points with neighbors...
http://www.wsj.com/articles/tesla-ceo-elon-musk-aims-to-make-solar-panels-as-appealing-as-electric-cars-1477705988