I volunteer to be on the board.
Serial EV Driver GM EV1 -> Toyota RAV4 EV -> Nissan LEAF.
Issues of all involved need to be communicated. For example if there are conditions under which a LEAF should only be driven 7,500 miles a year, that needs to be communicated and incorporated in the warranty terms. Using the warranty, since there is little or no other concrete guidance with specific numbers, one should expect to be able to drive the LEAF 12,000 miles annually in any circumstances where it is sold. We've come to learn that is not the case. That's a key example for improving the communication and selling the vehicle to people whose needs the LEAF will exceed over the entire time they own the vehicle and being honest with people who have long commutes, stressful climates that the LEAF is not appropriate for. Would you sell a Winnebago mobile home to commute to work? No. Sell the right vehicle for the right mission with transparency over the lifetime of that vehicle - not just year 1 but years 1 through 10!
We have to make EVs work for all stakeholders and become an economically sustainable business. Grants and subsidies are a great way to start the market but we need to transition to sustainable business models at volume with
EVs need to be marketed to people who will benefit from the unique advantages of an EV. Especially as we are trying to ramp up the adoption of EVs. Selling the good points of an EV, quiet, smooth, responsive, powerful, predictable - a joy to drive and enjoy your music in a low noise environment. The LEAF is a great commuter car and gains versatility with workplace, public and DC Fast charging. The LEAF is not the vehicle if you want to drive from San Francisco to LA in 6 hours -use your other vehicle, rent a car or fly for that mission. Pick the right vehicle for the mission.
I'm committed to helping EVs, including, of course, the LEAF, succeed to the benefit of all stakeholders.
I'd also nominate Paul Stith and George Betak if they're interested.