TOKYO -- Mitsubishi Motors Corp. has delayed the U.S. launch of its Outlander plug-in hybrid until 2015, two years after its global debut, because of bottlenecks in battery production.
The company is ramping up battery supply, but it won't be enough to start U.S. deliveries of the electrified crossover next year as planned.
Mitsubishi President Osamu Masuko said the problem is tight capacity at its main battery supplier, Lithium Energy Japan...
Mitsubishi now can get 4,000 plug-in battery packs a month and expects that to increase to 5,000 a month in April, when LEJ expands capacity again...
The gasoline version of the Outlander arrived in the United States in July.
The hybrid variant, which hit showrooms in Japan last January, is a key element of Mitsubishi's effort to rebrand itself as a leader in electrified drivetrains. Adding sales in the United States would help drive volume and reduce costs, while giving U.S. Mitsubishi dealers a badly needed addition to a thin lineup.
Mitsubishi has sold 11,300 plug-in Outlanders globally since January: 8,100 in Japan and 3,200 in Europe. That compares with 74,400 gasoline versions sold worldwide...
Mitsubishi needs to ramp up battery sourcing quickly.
Under a three-year business plan unveiled last month, Masuko aims to add plug-in variants of the Outlander Sport compact crossover and Pajero SUV by the spring of 2017.
Mitsubishi has not said where it will get those batteries. But a spokesman said the company is open to expanding its supply base beyond LEJ.
The company currently gets a limited supply of lithium ion battery packs from Toshiba Corp. that are used in a low-trim version of the i-MiEV electric car sold in Japan.
Last month Mitsubishi also signed a deal with the Nissan-Renault Alliance to cooperate on developing a future compact EV and electrified drivetrain technologies.